Senior Demand Generation Manager

  • 3501 Wazee St, Denver, CO 80216, USA
  • Full-time

Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process.  We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward.  That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams.  How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.

Job Description

We are looking for a creative and technically strong Senior Demand Generation Manager to help grow Brandfolder's marketing efforts. You'll be responsible for helping build, maintain, and optimize Brandfolder’s marketing programs across channels including paid search, paid social, email marketing, webinars, and more. The ideal candidate has proven experience optimizing ROI across these channels and will be responsible for executing campaigns that drive engagement and leads across our target industries and segments.

You will inspire the most recognizable brands in the world, like Lyft, Mastercard, and Slack and have the ability to immediately impact decision-making in a high-growth company. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking:

What you’ll do:

  • Optimize spend between channels to drive the right business results 

  • Work cross-functionally to improve website optimizations, landing page development, paid campaigns, inbound marketing efforts, reporting, and more.

  • Work with demand generation team and external agencies to plan, manage, and execute marketing programs to drive success in meeting goals, ensuring ROI

  • Assist in establishing scalable processes that ensure best practices in campaign and program management across multiple channels.

  • Assist in finding creative ways to reach potential customers through channels such as email, social/paid social, SEM, webinars, and more.

  • Implement testing methodologies across multiple channels and platforms

  • Work closely with marketing operations to manage marketing attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more.

Qualifications

What you’ll need:

  • 6+ years of demand generation experience

  • Deep analytical skill set to identify insights and optimize execution of campaigns/programs

  • You’re highly curious and technically minded

  • Experience with creating programs and measuring performance

  • Excellent communication project management skills to work with cross-functional team members to ensure campaign success

  • A learner, that is able to comprehend and grow knowledge of high-tech B2B trends, complex products, and messaging

  • Enterprise Software and/or SaaS experience a must

  • Knowledge of Salesforce, Marketo a plus

Additional Information

Brandfolder Perks

  • Exposure to the world’s most powerful brands
  • Generous paid time off
  • Medical and dental insurance, 100% paid by Brandfolder
  • Great office location in RiNo, bike and light rail friendly
  • Company events and happy hours
  • Dog-friendly office

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.