Content Marketing Manager
- 3501 Wazee St, Denver, CO 80216, USA
Brandfolder is on a mission to make managing your digital assets a seamless process. We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward. That is where YOU come in.
Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams. How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.
Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.
Brandfolder is seeking an experienced Content Marketing Manager to join our fast-paced team. As the sole content marketing manager, you’ll be responsible for creating compelling content for a variety of channels. Writing skills are a must, but we’re looking for a marketer first and foremost.
You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking:
WHAT YOU’LL DO
Concept and collaborate with the Marketing team, delivering effective and impactful copy on a multitude of projects (including email campaigns, advertising, web and in-product messaging, collateral, etc.)
Work with internal and cross-functional business owners—including Demand Gen, Channel Marketing, Product Marketing, Digital and Brand Marketing—to create metrics-driven campaigns and content.
Continually refine and improve content based on feedback and analytics.
Partner with SEO specialists to improve search ratings and ensure content is easily discoverable.
Ensure consistency in brand voice, messaging, and style across all assets and platforms
Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes.
Work with external influencers, partners and internal subject matter experts to define and drive key messages for content.
Be internal expert on content library by keeping content updated and relevant, repurposing existing content, and recognizing opportunities to expand library to meet sales and marketing needs
Write, edit, produce and create content that inspires audiences to move throughout the buyer’s journey to support lead generation goals and an integrated marketing strategy.
WHAT YOU’LL NEED
3+ years of experience in content marketing within B2B technology
Proven track record in content marketing strategy and content development across multiple formats for multiple audiences
Strong B2B marketing content writing and editing experience is required – content projects and or writing samples will be requested
Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content
Solid foundation in SEO
Sharp attention to detail with exceptional project management and organizational skills
HOW TO APPLY:
Please record a short video (less than 60 seconds) that describes your current role, and how you're looking to apply your experience to Brandfolder. Don't overthink it or worry about polishing it up, just looking to get a quick understanding of your experience in a way that might not come through on a resume.
To record the video, please use the free version of Loom and send a link as the first line in the cover letter field.
We will not be accepting applications submitted without a video at this time.
- Exposure to the world’s most powerful brands
- Generous paid time off
- Medical and dental insurance, 100% paid by Brandfolder
- Great office location in RiNo, bike and light rail friendly
- Company events and happy hours
- Dog-friendly office
Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.
Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.