Product Marketing Manager

  • 3501 Wazee St, Denver, CO 80216, USA
  • Full-time

Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process.  We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward.  That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams.  How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.

Job Description

Brandfolder is seeking an experienced Product Marketing Manager to join our fast-paced team. As the sole product marketing manager, you’ll be responsible for creating compelling messaging, positioning, sales materials and more. 

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking: 


  • Develop and maintain the company’s messaging, positioning, and value propositions 

  • Serve as the primary voice of the customer for the marketing and sales team

  • Preside over product launches, ensure that metrics are set and hit, tasks are assigned, and everything runs smoothly

  • Collaborate with product, design, marketing and other key stakeholders to ensure the broader team is aligned toward and executing on our strategic marketing vision

  • Lead competitive analysis and competitive positioning 

  • Develop compelling campaigns and content for our most valuable customer segments

  • Perform qualitative and quantitative analysis of our customers to understand where the greatest opportunities for revenue expansion lie

  • Conduct ongoing win/loss interviews to understand the nuances of our buying committee and process



  • 3-5 years in a product marketing role at a B2B SaaS company

  • Successful track record launching SaaS products

  • BA/BS, ideally in Marketing

  • Excellent writing, editing, and presentation skills

  • The drive to own high-impact projects from day one

  • A strong desire to continuously test and optimize any and all marketing channels 

  • Analytical thinker and experience in data-driven marketing


  • MBA or consulting experience

  • Intermediate design skills

  • You’ve been the first product marketing hire at a growing startup 

  • Experience marketing products to marketers

  • Experience with DAM, CMS, ECM


Please record a short video (less than 60 seconds) that describes your current role, and how you're looking to apply your experience to Brandfolder. Don't overthink it or worry about polishing it up, just looking to get a quick understanding of your experience in a way that might not come through on a resume. 

To record the video, please use the free version of Loom and send a link as the first line in the cover letter field. 

We will not be accepting applications submitted without a video at this time. 

Additional Information

Brandfolder Perks

  • Exposure to the world’s most powerful brands
  • Generous paid time off
  • Medical and dental insurance, 100% paid by Brandfolder
  • Great office location in RiNo, bike and light rail friendly
  • Company events and happy hours
  • Dog-friendly office

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.