At Bosch Rexroth, everything revolves around movement and the success of our customers. With our networked drive and control technologies as well as digital solutions, their machines and systems work efficiently, safely and powerfully. We offer components, system solutions and services for mobile and industrial applications as well as for factory automation.

In all areas, we value the know-how and commitment of our employees and enable dynamic careers in an international environment.

Around 33,800 people in over 80 countries - and one corporate purpose: "We move industries to make our planet a better place."

Do you want to make a difference? Then we look forward to receiving your application to Bosch Rexroth AG.

• As a Growth Marketing and Lead generation specialist (f/m/div.), you will be the primary owner of our lead generation goals and the MQL-to-SQL conversion rate.
• Your main task will be to identify high-intent channels where our Ideal Customer Profile is active and to develop targeted ad campaigns.
• You will craft compelling lead magnets, manage lead capture forms, and oversee the top-of-funnel marketing tool stack.
• A crucial part of your role involves initial lead qualification and defining scoring criteria to ensure a smooth handover of MQLs to sales.
• You will also continuously monitor campaign performance and website analytics, conducting A/B tests to optimize conversion rates.
• Finally, you will act as the "voice of the market," sharing insights from prospect interactions with product and sales teams for continuous improvement.

• Education: university degree in Marketing, business administration or a comparable qualification
• Personality and Working Pratice: High degree of self-motivation and initiative; a "get things done" attitude, comfortable experimenting and finding creative solutions without a large budget; solution-oriented, curious, and thrives on experimentation and learning; highly organized and self-motivated, able to manage multiple campaigns and priorities independently. Resilience is key, comfortable with failure as part of the testing process; willing to pivot strategies quickly
• Experience and Knowledge: minimum of 2-5 years of professional experience; Proven hands-on knowledge of digital marketing channels (SEO/SEM, Social Media Ads, Content Marketing), data-driven mindset, understanding of B2B SaaS sales funnel (MQLs vs. SQLs), excellent written communication (ads, emails, landing pages), critical thinking (analyzing campaign results)
• Languages: fluent English and German
• Travel: This role requires participation in events/fairs/customer-meetings and therefore requires travel up to 20%

We offer flexible working models: from various part-time options to mobile working and job sharing. Feel free to contact us.

Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.

Need support during your application?
Ulla Niklaus (Human Resources)
+49(9352)18-5710

Need further information about the job?
Madhav Varma (Functional Department)
+31(612)036-053

You can also find more information about us at www.boschrexroth.de/karriere and on our social media channels, for example Instagram.

Move with us. Win together.