In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in

Define and implement the regional BU marketing strategy to ensure that products are successfully introduced and marketed throughout the entire product life-cycle.
Close cooperation with sales teams to support achievement of BU turnover and IM1% margin targets in the region to drive growth.
Increase market share of the responsible business segment.

-Develop and implement the regional marketing strategy for the responsible business segment in the Asia Pacific region

-Develop yearly strategic sales planning and marketing plan, including promotion basket for the countries.-Define sales driving opportunities and/or implement sales recovery counter measures where needed.-Initiate, monitor and drive innovative business models, G2M approaches, regional focus.

-Pro-active alignment with sales on focus customers and where needed ensure timely correction and achievement of targets.-Support Sales in assessing, optimizing and streamlining G2M and channels.

-Ensure 'Voice of Customer' with key stakeholders to ensure pro-active business case feeds to MKP responsible.-Support local sales teams in convincing contractors, end-customer and consultants.

-Inform, support and challenge sales organization of the region accordingly.-Analyze BU market situation and take actions (marketing mix) to gain market share and improve market positioning.

-Conduct competitive and market analyses (e.g. portfolio; including pricing) and provide related strategies.-Contribute to product/service development by anticipating market trends, end-user and customer needs.

-Support Product Introduction Process (PIP) on all defined process steps, including market input to MKP.

-Contribute to initial product pricing and manage price maintenance and repositioning for each product segments.-Manage product launch in the region (create launch plan, run launch and evaluate).

-Deliver input for development of BU specific commercial training material

-Observe the market to ensure together with existing Marketing team, that our regional product offer is compliant with legal requirements in the field.

-Life-cycle management of product portfolio from product introduction to EOL.-Not limited to the above, take necessary actions to gain market share.

-Minimum 8 years working experience in similar or relevant industry.

-Degree in business (International) and/or engineering (electronics, IT, acoustics).

-Ability to analyze, interpret and present data.

-Good presentation and interpersonal skill.

-Goal oriented to achieve target, proactive to anticipate and solve problems.

-Knowledge and experience in Public Address, Voice Alarm and Paging System will be an advantage.

-Use of SAP, PowerBI and analysis tools to analyze and interpret data.

-Part of product introduction team, providing input such as sales forecast, local requirements, certification.-Provide input for weekly/monthly reporting.

-Provide input for business planning and regular review of planning/forecasting.

-Regional demo stock and life-cycle management.-Coordinate and support regional inventory sell-off programs (EOL, excess inventory).

-Monitor and ensure successful implementation of PCR.