Regional Marketing Manager - Intercom (hybrid)

  • Full-time
  • Legal Entity: Bosch Security Systems Inc.

Company Description

Bosch Security Systems works closely with an extensive network of dealers and integrators to design dependable solutions for the market. Bosch products are designed to work together to maximize facility control, better mitigate risks and make systems easy to use and manage. The company’s broad portfolio of products and systems are used by government agencies, hospitals, critical infrastructure facilities, broadcast TV stations, cable head end stations, electronic media campuses, mobile sports production truck companies and in many other commercial and industrial environments throughout the country.

The Communications Systems Division of Bosch Security Systems is headquartered in Burnsville, Minnesota. Our product segments include Critical Communications Systems, Pro Sound and Public Address & Conferencing. With our premium brands: BoschDynacordElectro-VoiceRTS and Telex, we provide solutions that reflect our brand values for audio quality, and innovation. Bosch is committed to upholding the highest standards for service. Our goal is total customer satisfaction through products, service, and support.

Job Description

This is a hybrid position where work onsite in the Burnsville, MN office is required (3 days in office, 2 remote)

The Regional Marketing Manager (Intercoms) will define and implement the regional Business Unit (BU) marketing strategy to ensure that products are successfully introduced and marketed throughout the entire life cycle to drive growth. Close cooperation with sales teams to support achievement of BU turnover, margin and profitably targets in the region and increase market share.

Essential Functions:

  • Develop and implement the regional market strategy for an Intercom Product Segment.
  • Develop yearly strategic sales planning and marketing plan, including promotion basket for the clusters and countries.
  • Define sales driving opportunities for responsible product segments & clusters and/or implement sales recovery counter measures where needed.
  • Initiate, monitor and drive innovative business models, G2M approaches, regional focus.
  • Pro-active alignment with sales on focus customers and where needed ensure timely correction and achievement of targets.
  • Support Sales in assessing, optimizing and streamlining G2M and channels for each product segment.
  • Ensure 'Voice of Customer' with key stakeholders to ensure pro-active business case feeds.
  • Support local sales teams in convincing contractors, end customer and consultants.
  • Inform, support and challenge sales organization of the region accordingly.
  • Analyze BU market situation and take actions (marketing mix) to gain market share and improve market positioning.
  • Conduct competitive and market analyses (e.g. portfolio including pricing) and provide related strategies.
  • Contribute to product/service development by anticipating market trends, end-user and customer needs.
  • Support Product Introduction Process (PIP) on all defined process steps, including market input.
  • Contribute to initial product pricing and manage price maintenance and repositioning for each product segments.
  • Support sales and business development team in customer management/customer visits.
  • Regional demo stock and life cycle management.
  • Coordinate and support regional inventory sell-off programs (EOL, excess inventory).
  • Manage product launch in the region (create launch plan, run launch and evaluate).
  • Ensure spot pricing process and actively be involved in decision process, monitor and ensure successful implementation of PCR.
  • Observe the market to ensure that our regional product offer is compliant with legal requirements in the field.
  • Deliver input for development of BU specific commercial training material.


  • Bachelor's degree in Sales, Marketing, or Business.
  • Strategic Planning experience.
  • A minimum of three (3) years in the Intercom / broadcasting business.
  • Experience working with cross-functional teams.
  • A satisfactory level of knowledge of Intercom and audio products.
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Ability to analyze data to identify trends and opportunities.
  • The ability to communicate information and ideas in writing so others will understand.
  • Excellent communication skills; oral, written and presentations.
  • Proven team-player orientation.
  • Strong interpersonal skills.
  • Ability to be influential (preferably cross-functionally)
  • Demonstrated technical competence.
  • Solid computer skills including Word, Excel, and databases.
  • Must be able to travel domestically a minimum of 30% of time. Some international travel may be required.

Preferred Qualifications:

  • Knowledge of marketing communications, strategies, methods, tools and tactics.
  • Understanding of engineering, manufacturing processes, and finance.

Additional Information

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

All your information will be kept confidential according to EEO guidelines.

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

  • FIRST Robotics (For Inspiration and Recognition of Science and Technology)
  • AWIM (A World In Motion)
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