Marketing Manager

  • Koramangala 80 Feet Rd, 6th Block, Koramangala, Bengaluru, Karnataka, India
  • Full-time
  • Legal Entity: Robert Bosch Engineering and Business Solutions Private Ltd.

Company Description

Robert Bosch Engineering and Business Solutions Private Limited (RBEI), is one of the world’s leading global supplier of technology and services, offering end to end engineering, IT and Business solutions.


Headquartered in Bangalore, India, it employs ~22000 associates, and is Bosch's largest software development center of Bosch outside Germany.

We provide solutions for businesses in primarily three areas:

•Engineering Services
•IT services
•Business services

We are looking for a tech-savvy  and creative marketing specialist responsible for driving and managing marketing campaigns for our software and digital business.

An ideal candidate would be one with  the drive to acquire, engage and retain customers through various paid marketing channels, the ability to come up with out of box solutions with an eye on optimum spending

Job Description

  • Build and own a Performance Marketing strategy for a service line of business to reach their target audience at scale to deliver growth at optimum costs.
  • Plan, strategize and execute all performance marketing campaigns through paid mediums (LinkedIn Google, Affiliates and Email) to meet business growth.
  • Work with the creative and sales partner teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications

  • Graduate OR Postgraduate in Marketing or relevant field.
  • 5-8 years of proven growth experience through performance marketing and previous experience of digital marketing tools, Content Marketing and linking it to lead generation is a must
  • Experience in IT/ITES organizations with knowledge and exposure to Digital areas of Smart Factory, IoT, Cloud etc.is preferable

Additional Information

Desired Functional Skills

  • Strong persuasion and interpersonal skills
  • Independent, self starter; ability to partner with all business levels
  • Excellent communication (oral &written), presentation and moderation skills
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