AI Branding Manager (f/m/div.)

  • Robert-Bosch-Campus 1, 71272 Renningen, Germany
  • Full-time
  • Legal Entity: Robert Bosch GmbH

Company Description

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.                   

The Robert Bosch GmbH is looking forward to your application!

Job Description

Bosch has established the Bosch Center for Artificial Intelligence (BCAI) as one of the leading industrial competence centers for cutting-edge and applied AI. Our teams in Germany, China, United States, Israel and India create and deploy together with Bosch divisions AI solutions across Bosch products and services that are "invented for life".

  • You create and implement the BCAI branding strategy in collaboration with international, crossfunctional teams from BCAI and Bosch divisions.
  • You innovate BCAI branding.
  • You assure worldwide brand consistency of BCAI and monitor the brand presence and branding strategy effectiveness in target markets. You link quantitative arguments with branding measures and understand important market trends and how they affect BCAI branding.
  • You constantly review the persuasion of BCAI branding from a customer's view.
  • You create marketing campaigns for an international and interdisciplinary audience.
  • You translate AI product features and their unique selling points to customers.

Take that challenge, be a part of this young and vibrant team and shape the future of AI at Bosch! We look forward to welcoming you.


  • Education: completed degree (Master or PhD) in Economics, Computer Science or related fields
  • Personality and Working Practice: excellent communication skills, assertive, strong intrinsic motivation, high analytical skills, strong implementation skills, strong collaboration skills in international cross-functional teams, high interest in AI and digital transformation on a technical and business level
  • Experience and Knowledge: min. 3 years experience in the area of Branding, Product Marketing or Marketing in an international context, significant experience in collaborating in international, cross-functional teams as well as with agencies, experience with branding of international AI/software companies is a big plus
  • Languages: fluent in English (written and spoken)

Please submit all relevant documents (incl. curriculum vitae, certificates, link to GitHub Repository or code sample).

Additional Information

Apply today at the Bosch Center for Artificial Intelligence (

You want to work remotely or part-time - we offer great opportunities for mobile working as well as different part-time models. Feel free to contact us. 

Need support during your application?
Michael Streitmayer (Human Resources)

Need further information about the job?
Katja Laurischkat (Functional Department)
[email protected]

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