User Journey Manager Direct to User (m/f/div.)

  • Luterbachstrasse 10, Solothurn/Zuchwil, SO, Schweiz
  • Full-time
  • Legal Entity: Scintilla AG

Company Description

At Bosch, we care. For you, our business, and our environment.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

Scintilla AG is responsible for the global development, manufacturing, marketing and coordination of distribution of accessories for power tools for the trades, for industrial applications and for DIY.

Job Description

  • Development of the Bosch Accessories direct to user marketing strategy for large scaled companies (incl. all Marketing Ps) based on overarching marketing strategy
  • Understanding and development of the target user and buyer groups journeys
  • Management of the relevant Marketing touchpoints
  • Development of relevant marketing materials according to brand positioning and marketing concepts for the specific target group
  • Close collaboration with relevant sales and marketing roles in the pilot countries
  • Close collaboration with regional product area marketing managers e.g. in terms of pricing, product selection
  • Cross-Business Unit collaboration and alignment on professional Key User Marketing Strategy and implementation
  • Provides user insights to all relevant stakeholders in the organization

Qualifications

  • Entrepreneurial mindset with “hands-on” mentality
  • Autonomy with good collaboration and stakeholder management
  • Strong conceptional skills and ability to translate concepts into Marketing activities
  • Strong marketing knowledge of all Ps ideally with in depth knowledge of direct to user communication in a technical B2B environment
  • Strong user orientation and profound UX knowledge (in B2B environment)
  • Advanced analytical skills
  • Good project management and presentation skills
  • Very good English skills
  • Willingness to travel

Additional Information

Contact HR Department
Chantal Céline Duss
Tel: +41(32)686-3518

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