Regional digital marketing manager - SEO/SEA
- Budapest, Gyömrői út, Hungary
- Legal Entity: Robert Bosch Kft.
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.
Welcome to Bosch.
Robert Bosch Ltd. has been established in 1991 in Budapest as part of the Bosch group. Currently more than 2700 colleagues are working here together, most of them within the Engineering Centre Budapest. Besides that, the location serves as the Bosch south-east European sales centre for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technical systems and security technologies. Furthermore, corporate functions are also present, such as finance, controlling, purchasing, communication and human resources.
Your contribution to something big:
► Analyses search engine and online marketing landscape, concept design and rollout of digital solutions with focus on Eastern Europe and Middle East region
►Drives digital transformation in the respective region by strong enablement and coaching of central office (Budapest) and country marketing organizations
► Defines keyword strategy across brands, touchpoints (including mobile) in alignment with brand management and user marketing teams
► Conduction of projects to continuously optimize SEO ranking results e.g. generic keywords for brand website
► Provides keyword analyses for brand management to improve user content for all touchpoints
► Coordination, budget planning and execution of SEA campaigns via marketing networks (e.g. Google Ads) to achieve best CPC
► Steers and optimizes agency collaboration for campaigns and technical keyword optimization of touchpoints
► KPI monitoring of ranking results, CTR, CPC, ROAS to evaluate performance of SEA campaigns
►Collaborates with external partners (e.g. Google) to be up-to-date of the newest trends
What distinguishes you:
► College or university degree
► At least 4 years of experience in search engine optimization and affiliate marketing
► Deep knowledge of digital marketing tools to perform keyword research and performance measurement
► 360 degree understanding of SEO/SEA architecture, content optimization and campaign management
► Strong analytical skills
► Business proficiency level of English skills
► Eagerness to continuously learn and grow with the latest digital trends
► Openness to work in an international organization and willingness to drive digital transformation change
Your future job location offers you
flexible worktime options | benefits and services | childcare offers | medical services | employee discounts | various sports and health opportunities | on-site parking | catering facilities | good access to local public transport | room for creativity | urban infrastructure