Communications Specialist
- Full-time
Company Description
Blue Water Baltimore's mission is to restore the quality of Baltimore's rivers, streams and
Harbor to foster a healthy environment, a strong economy, and thriving communities. Blue Water Baltimore is 501(c)(3) nonprofit organization that accomplishes a wide range of work and partners with diverse organizations and community stakeholders to reach its restoration, greening, and advocacy goals.
Our team is small, close-knit, and committed to the wellbeing and happiness of one another. Our workplace is flexible, casual, and fun. As an organization and individually, we are committed to creating an inclusive environment. Read more at www.BlueWaterBaltimore.org.
Job Description
Responsibilities
Strategic Communications
- Develop and maintain familiarity with Blue Water Baltimore’s projects, focal areas, advocacy issues, and strategic plan in order to develop interesting, informative, and innovative ways to communicate our work and engage audiences
- Work primarily with development director and board Communications & Marketing Committee to develop an annual strategic communications plan that capitalizes on internal and external activities and events and execute the plan with precision
- Work with all staff to ensure consistent messaging and language in all communications, including solicitations, volunteer communications, reports, and electronic outreach
- Collaborate in development and implementation of marketing and communications strategies across multiple platforms and formats
- Be an active participant in the BWB Engagement Committee and outreach activities, including tabling, public speaking, and use of social media to raise visibility of our work and meaningful news
- Provide staff support to board Marketing & Communications committee, including meeting preparation and follow-up, and actively engage committee members to further communications goals, including utilizing committee expertise to develop new content and collateral, test marketing ideas, and solve communications challenges
Content Management
- Write, edit and manage content for BWB social media channels, website, electronic newsletters, and other external collateral
- Work with colleagues to develop press releases, written statements, opinion editorials and letters-to-the-editor to actively place Blue Water Baltimore’s messaging and policy positions in the media
- Work with staff to keep web content, blog posts, electronic newsletters, social media
- content, and collateral up to date and relevant
- Develop and execute innovative ways to explain BWB's work, share advocacy and event information, and engage audiences in calls to action
- Monitor changes in social media tools and trends to ensure Blue Water Baltimore remains current
- Collaborate with BWB staff to develop communication materials (e.g., fact sheets, brochures, press releases, etc.) for print and digital distribution
- Identify and track evaluation metrics to assess success of communication materials and strategies, including social media
- Serve as a point of contact for the media and organize press conferences as needed
Qualifications
- Two years of experience in communicating with broad audiences, including regular content development (writing), strategic use of digital media and platforms, content management systems, and web publishing
- Demonstrated experience running social media channels (including Facebook, Twitter, Instagram, and YouTube), and experience using Facebook to manage and schedule content, publish ads, engage audiences, and analyze results with an eye toward improvements
- Proven experience with website content management systems, preferably Word Press and Google Analytics, and web-based email tools, preferably Mail Chimp.
- Excellent written and verbal communication skills and demonstrated experience telling compelling, clear stories about varied topics
- Ability to work collaboratively with staff and members/volunteers with varying communication styles
- Well organized and detail oriented
- A proactive, solutions-oriented, independent working style and comfortable with creative problem solving
- Ability to work some nights and weekends and travel independently to sites across Baltimore City and County
Salary: starting at $45k plus benefits
Additional Information
A Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
All your information will be kept confidential according to EEO guidelines.