Market Development Manager

  • Full-time
  • Job Posting Date: 03-Apr-2024
  • Department: Sales

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!   

Job Description

The business development department implements strategies to achieve market share growth by finding + developing new customer accounts and new opportunity segments.

The Market Development Manager is responsible for identifying and penetrating new segments and markets in support of building a robust pipeline of sales opportunities for conventional steel construction within the brand. They are the driver of sales between BlueScope Conventional Steel Services (BCSS) and the brand builders, implementing strategies to achieve opportunity generation and revenue goals, grow customer accounts, and strengthen the overall position of BlueScope within the builder community.

Primary Duties & Responsibilities 

  • Identify the top builders to grow BCSS sales with and execute a growth plan that will create a preference and/or develop a market for conventional steel business. Deliver the BCSS value proposition to brand builders to ensure builder awareness and revenue in Conventional sales meets target. 
  • Educate and drive incremental sales with developers and architects in the market by presenting our value proposition, training them on the benefits of a metal building, and acting as the conduit between these professionals and the brand builder network.
  • Understand and drive the BCSS position in the marketplace assigned relative to competitors, products and services, and industry trends. Report market intelligence to BCSS to ensure competitiveness. Act as a trusted advisor to assist sales in qualifying projects as BCSS or brand managed projects and guide decisions to maximize the best option for the project and customer. 
  • Develop and execute a strategic sales plan with brand sales and segment management to achieve revenue goals and key growth objectives with strategic brand builders by specific deliverable dates. 
  • Drive and execute marketing and advertising programs with segment management to target markets or key accounts within the territory.                                                                                               



  • College degree in Business, Architecture, Engineering, or other equivalent experience
  • 7 years relevant experience in sales or project management
  • 2 years experience in a construction-related field


  • 10 years relevant industry experience
  • Experience performing consultative selling in the A + D community
  • Construction industry sales experience
  • Conventional and PEMB experience

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long-term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability. 



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