NS BlueScope - Coated Products North America (Coated Products) is a joint venture between Nippon Steel and BlueScope Steel. The Coated Product business operates in the United States, Malaysia, Vietnam, Thailand, and Indonesia, with its headquarters based in Singapore. This joint venture provides a strong platform to capture growth in new market segments. ASC Profiles LLC and Steelscape LLC are part of the NS BlueScope Coated Products business in the United States and is an industry leader on the forefront of offering innovative steel product solutions. With over 600 employees and eight manufacturing plants across the Western United States, we have built trusted brands which have served the construction industry for over 50 years.

Steelscape, LLC is a national supplier of metallic-coated and pre-painted steel. Aimed at servicing the construction industry, Steelscape’s products can be used for a wide range of applications from metal buildings to architectural roofing to decking and framing. Steelscape’s facilities, located in Kalama, Washington; and Rancho Cucamonga, California are strategically located near major truck, ship and rail routes to service the Western U.S. market.

ASC Profiles LLC is the leading manufacturer of steel roof and wall products and structural roof and floor deck in the Western U.S., servicing customers from six locations. ASC Profiles services various segments of the steel construction industry through its three divisions, AEP Span, ASC Steel Deck and ASC Building Products.

Primary Purpose & Value of the Department & Position:

The Marketing Analyst supports the Marketing team in the planning, management, and execution of CPNA’s product strategies and marketing initiatives. This includes supporting new product development (market analysis, product conception, business case development, and product launch) and the management of the existing portfolio of products (sales reporting, product review, offer management, and competitor analysis).

The Marketing Analyst is responsible for the periodic analysis of a diverse range of primary data sources and secondary research to drive marketing strategy and sales effectiveness. They collaboratively support marketing and sales teams in the planning and implementation of marketing and promotional strategies, including the development of campaigns, tools, and content that drive brand and product awareness and lead generation. The Marketing Analyst is responsible for directing customer and internal stakeholder engagement activities to solicit feedback for improvement including satisfaction assessments.

This is a hybrid work arrangement (onsite 2-3 days minimum per week) role based out of our West Sacramento, CA location. There is opportunity for occasional travel to other business sites.

Primary Duties & Responsibilities: 

• Supports the development and execution of strategic vision and business improvement plans through analytical support and strategy formulation.
• Analyzes product line performance (revenue, volume, margins, trends, etc.) to inform portfolio strategy, and to ensure achievement of strategic and financial objectives.
• Captures “voice of customer” feedback from consumers, customers, key influencers, and internal stakeholders, and translates insights into product strategy and marketing recommendations.
• Conducts competitor, market analysis, and business unit performance analysis to drive product mix, marketing initiatives, and business strategy.
• Assists Product Managers with the new product development process, in collaboration with Engineering and cross-functional project teams, to ensure cost, schedule and performance objectives are met.
• Leads or contributes to cross functional teams to support ongoing product offer management and review.
• Partners with Marketing Team to create effective launch, promotion, and communication programs, and to maintain external product offer and technical information.

Minimum:

• Bachelor’s degree, preferably in business, or marketing, or combination of relevant experience
• 2+ years of experience in marketing analysis, product management, business/strategy analysis, or similar experience in general marketing functions,
• Experience developing or contributing to marketing and promotional activities.
• Proven experience executing market and performance analysis activities.
• Strong analytical skills and experience translating data and market research into insights into recommendations, and strategies.
• Experience collaborating with technical stakeholders, such as engineering or product development, and synthesizing technical concepts into value propositions or brand strategies.
• Curiosity to drive business growth, marketing professionalization and personal development.

Preferred:       

• Building products industry experience, or a product category with a similar channel to market (B2B2C – Businesses to Business to Consumer).
• Project management experience.
• Demonstrated leadership experience directing cross-functional teams to achieve project or strategic initiative outcomes such as marketing, product or sales strategies.
• Desire to further a career in marketing management or business strategy leadership.

Salary Range: $75,585-$113,377 annually.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.