Digital Marketing Coordinator

  • Full-time
  • Job Posting Date: 1-Nov-2019
  • Department: Marketing

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!   

Job Description

BlueScope Buildings North America is looking for a Digital Marketing Coordinator to join our team. The right candidate will be both creative and analytical, self-directed, and enthusiastic. The day to day work of this position will revolve around all aspects of digital marketing.

The Digital Marketing Coordinator works with the Marketing Department and internal clients on digital initiatives for the company and its brands with primary goals of driving awareness, increasing customer engagement, and lead generation.

Primary Duties & Responsibilities

  • Update brands websites with content and images to support content strategy and Search Engine Optimization (SEO) efforts
  • Create and implement email and marketing automation campaigns supporting brand goals
  • Manage website review cycles, supporting brand managers on Content Management System (CMS) as needed
  • Ensure content consistency and accuracy of message for all brands in email, social media, and web
  • Analyze website and social media data; compile reports and monitor Key Performance Indicators (KPI’s)
  • Manage social media to support content strategy and grow presence of all brands across platforms
  • Work with the Creative team to source and update media assets such as photos, videos and graphics and develop creative campaign deliverables
  • Engage with agency partners to review proposed tactics and ensure alignment with marketing goals

Qualifications

Minimum Education & Experience Qualifications

  • Bachelor's Degree in a relevant field of study
  • 3 years of experience in digital marketing on behalf of a brand or company or on digital marketing projects at a marketing agency

Preferred Education & Experience Qualifications

  • Bachelor's degree in Business, Communication, Journalism or Marketing
  • 5+ years of experience in digital marketing on behalf of a brand or company or on digital marketing projects at a marketing agency
  • Experience with SEO, SEM, WordPress (or comparable CMS)
  • Experience with Salesforce and Pardot or comparable CRM and marketing automation software 
  • Proficiency in social media platforms 
  • Experience working in Google Analytics and developing reports for web, social and email campaigns 
  • Familiarity with Adobe Photoshop, InDesign, Illustrator, Acrobat DC

Technical Skills & Competencies

  • Proficiency in Microsoft Excel, Word, & PowerPoint
  • Strong writing and communication skills
  • Excellent attention to detail
  • Strong organization skills
  • Ability to work independently and with a team
  • Excellent organizational skills
  • Very strong presentation skills
  • Very strong project management skills

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability. 

Privacy Policy