CRM Marketing Manager - Product (Remote)

  • Full-time

Company Description

BlaBlaCar’s vision is to bring fairness, freedom and fraternity to the world of travel. 

 

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable and friendly way to travel. Today, our global, trusted community counts 90 million members in 22 countries, enabling a smarter, large scale and truly sustainable transport network. 

 

Born from a simple idea of people sharing their rides, BlaBlaCar’s ambition is to become the go-to marketplace for shared road mobility. We offer a long-distance carpooling service, a commuting carpooling service, and a long-distance bus service. A filled bus emits one third of the emissions per passenger kilometer as an average car -- so we want to fill those seats too! 

 

In 2019, 100 million travelers used BlaBlaCar globally, saving 1.6 million tons of CO2. Meanwhile, we enabled human connections, bringing people closer together in more ways than one, with 87% of members believing  carpooling to be an enriching experience. 

 

BlaBlaCar offers a unique international environment with a team counting 40 nationalities, serving a global member-base from 7 offices in Berlin, Kyiv, Madrid, Milan, Moscow, Paris (HQ), São Paulo and Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held and founder-led. Our team of 500 employees is entrepreneurial, passionate and fundamentally mission-driven.

Job Description

Why join us?

BlaBlaCar's Product team is seeking a CRM Marketing Manager to join its CRM team. Members are at the heart of BlaBlaCar's product, and the CRM Manager will have a day-to-day impact on cultivating member experience, satisfaction, activity and retention via engaging campaigns in countries all over the world. This is an excellent opportunity for hands-on exposure to both product experience and marketing at one of France's fastest-growing startups.

What you will directly contribute to:

  • End-to-end operational execution of CRM automated programs both with local and global marketing teams and in coordination with product team: from conception, to set-up, launch, follow up measurement and optimization.
  • Use data-driven insights to understand and meet consumer needs with personalized customer communication and content
  • Leading the content creation process coordinating with designers and copywriters
  • Implementing the campaigns leveraging a cross channel tool (email, push notifications, fullscreens, in product communication)
  • Conceiving and implementing core CRM strategy alongside your manager.
  • Helping local marketing teams devise appropriate ad-hoc campaigns for local needs, including segmenting, performance estimation and coordination on templates and content.
  • Assisting CRM Analyst by sharing results and insights on CRM performance both centrally and with local teams.

Qualifications

What you will need to be successful : 

  • 1 - 3 years of work experience in marketing (internships included)
  • Master’s Degree from a top-tier business, marketing or engineering program
  • Driven, curious, and motivated to rapidly expand on your current knowledge of CRM
  • Highly detail-oriented and capable of managing multiple tasks simultaneously
  • Strong data and analytical skills
  • Clear follow-through on actions and constant communication with fellow team members on progress and learnings
  • A demonstrated passion for the online space, at work and also when you're off the clock
  • Absolutely fluent written and spoken in English
  • Previous CRM experience is a significant advantage

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!
  • Location: Paris Center HQ "open to remote from France"
  • Contract: Full-time permanent contract
  • Compensation: Competitive package based on experience

What we offer all of our employees

  • A start-up spirit that fosters agility, teamwork and impact
  • Challenging career opportunities in a high-growth and fast-paced environment 
  • An inspiring working environment including state-of-the-art office spaces
  • Free carpooling to live our value “Be The Member”
  • Annual BlaBlaBreak which takes us all for an unforgettable weekend
  • Possibility to do a BlaBlaSwap once a year and go work from another BlaBlaOffice abroad
  • Bi-Weekly BlaBlaTalks when we learn from each other
  • Weekly Tech Demos
  • Work-from-home policy & Full remote possibility (in France)

What is next 

If you’re ready to join our growing and passionate design team, please apply below: upload your resume in English (PDF format) and answer our questions in English. 

Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application and profile fit our requirements, we will invite you for a phone interview, a case study and on-site interviews.

 

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.