BlaBlaCar’s vision is to bring fairness, freedom and fraternity to the world of travel. 

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable and friendly way to travel. Today, our global, trusted community counts 80 million members in 22 countries, enabling a smarter, large scale and truly sustainable transport network. 

Born from a simple idea of people sharing their rides, BlaBlaCar’s ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, and since 2018  a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too! 

In 2018, 84 million travelers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience. 

BlaBlaCar offers a truly and unique international environment with a team counting 35 nationalities,  serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held and founder-led. Our team of 500 employees is entrepreneurial, passionate, and fundamentally mission-driven. 

Why join us?

As Marketing manager you will be in charge of leveraging consumer insights and business inputs to deliver effective and impactful marketing campaigns in France & Benelux for two product verticals (carpool and bus).

Success in the role means you have built efficient marketing campaigns to achieve the growth target in France & Benelux on carpool and bus, with effective measurement process and marketing discipline developed in collaboration with the central marketing teams. Thus, the position requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.

What you will directly contribute to:

• Defining, setting up and running marketing campaigns 

• Setting up and managing business relationships with external companies (eg partnerships with Online Travel Agencies, with agencies or providers, etc)

• Collecting, formatting and analysing marketing KPIs to measure performance 

• Sharing best practices with other marketing teams, both local and central

• Participating in the development of new projects locally

• Contributing to market research 

What you will need to be successful:

• Minimum 4 years of work experience in marketing and project management,

• Familiar with online marketing metrics (CAC, CPC etc…) and business models, 

• Experience of successful offline marketing campaigns, such as guerilla marketing or in-store activations, 

• Experience in management is required, 

• Strong data and analytical skills, 

• Strong problem solving skills, 

• Full proficiency in Excel

• Fluent in French and English

• Rigorous and organised

• Ability to work autonomously under tight deadlines

• Ability to work in a multicultural environment

• International work or study experience is a significant advantage

A few practical details about the role

• Start: As soon as you are ready!
• Location: Paris 
• Permanent contract
• Compensation: Competitive package based on experience

What we offer all of our employees 

• The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too. 

• A strong “Fun & Serious” company culture  

• An international environment with a team counting 35 nationalities,  serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw)

• State-of-the-art office spaces, in a great location

• A start-up spirit grounded in agility & teamwork 

• Challenging career opportunities in a high-growth and fast-paced environment 

• Bi-Weekly team-all BlaBlaTalks to learn from each other

• Weekly Tech Demos, so that we’re all up to date with where our product stands

And some other great perks!

• Free carpooling and bus rides to live our value “Be The Member”. 

• BlaBlaBreak which takes us all for an unforgettable weekend every 18 months

• Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)

What is next

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English. Please note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application and profile fit our requirements, we will send you a link to an online test followed by three interview rounds in our offices in Paris.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.