Marketing Analyst
- Full-time
Company Description
BlaBlaCar’s vision is to bring fairness, freedom and fraternity to the world of travel.
BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable and friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale and truly sustainable transport network.
Born from a simple idea of people sharing their rides, BlaBlaCar’s ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, and since 2018 a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too!
In 2018, 84 million travellers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience.
BlaBlaCar offers a truly and unique international environment with a team counting 35 nationalities, serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held and founder-led. Our team of 500 employees is entrepreneurial, passionate, and fundamentally mission-driven.
Job Description
Why join us?
As of July 2019, BlaBlaCar already helps more than 5 million people in Brazil to travel in a more affordable, convenient and social way. 60% of our members in Brazil say that see friends & family more often thanks to BlaBlaCar. 50% of the city pairs connected by BlaBlaCar are not connected directly by buses, trains, boats or planes: BlaBlaCar helps democratizing travel in Brazil. Come generate impact with us - with only 2% of the population as members, we're at the beginning of our journey in LatAm!
Marketing is at the core of our growth strategy and is one of the most important levers we use to acquire new and retain current users globally.
As a Marketing Analyst you will be joining a very skilled and motivated team and work closely with the Marketing and Communication Manager of BlaBlaCar Brazil. Our goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind and an entrepreneurial spirit as well as good communication skills.
What will you directly contribute to:
Defining, setting up and running online and offline marketing campaigns
Collecting, formatting and analysing marketing KPIs to measure performance
Sharing best practices with other marketing teams, both local and central
Setting up and reporting performances of social media campaign
Supporting in the preparation and execution of ATL campaigns
Participating in the development of new projects locally
Contributing to market research
Qualifications
What you will need to be successful:
2-4 years of work experience, including internships
Experience in digital marketing, preferably at purely digital travel/mobility platforms or marketplaces
Experience with media buying and/or launching new products or markets is a plus
Proficiency in Excel
Both creative and analytical mindset
Problem solving skills
Fluent in English (Spanish is a plus)
Additional Information
A few practical details about the role:
Start: As soon as you are ready!
Location: São Paulo, Brazil
Contract: long-term contract
Compensation: competitive package based on experience and skills
What we offer all of our employees:
The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too.
A strong “Fun & Serious” company culture
An international environment with a team counting 35 nationalities, serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw)
State-of-the-art office spaces, in a great location
And some other great perks:
Free carpooling to live our value “Be The Member”
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)
A start-up spirit grounded in agility & teamwork
Challenging career opportunities in a high-growth and fast-paced environment
Bi-Weekly team - all BlaBlaTalks to learn from each other
Weekly Tech Demos, so that we’re all up to date with where our product stands
What is next?
If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English.
Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.
You can expect us to review your application within the following 2 weeks. If your application and profile fit our requirements, we will invite you for an analytical test.
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.