BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.

Why join us?

Marketing is the main growth engine of BlaBlaCar, fueling the activity of several millions of travelers each month on our marketplace. We’re investing dozens of millions of euros each year to acquire new members and increase retention. Marketing operations are strategic to BlaBlaCar success , as we want to scale our–already large–portfolio of millions of ads campaigns across 8 countries to new audiences, countries, languages and channels. BlaBlaCar’s ambition is to become the go-to marketplace for long distance road travel; marketing is the fuel that will power us there.

Why you would want to join us 

As a Marketing Analytics Team Lead, your role will be leading the marketing analytics team, setting the best practices on the market for optimization and tracking solutions. You will mentor and develop junior analysts in order to drive decision-making and campaign efficiency. Your analyses and insights will be used to define the marketing strategy and growth trajectory of BlaBlaCar and BlaBlaBus.

You will work in close collaboration with the VP Marketing, the Head of Paid Marketing, the Head of CRM and the Country Operation Lead in order to improve the efficiency of our marketing strategy. The core of our BI stack is composed of Tableau, GCP (Google Cloud Platform) and BigQuery.

You will create a strong relationship with the Automation Team and collaborate with this team to bring optimization to our marketing. The insights and inputs from you and your team will strongly shape how the Automation Team develops the Marketing Automation platform that aims at scaling and improving the efficiency of our advertising campaigns.

What you will directly contribute to  

• Leveraging data to understand awareness, acquisition, activation and retention dynamics, and help identify key growth and efficiency opportunities. 

• Build relevant ROI framework for online and offline marketing initiatives, helping define operational targets for local and central marketing teams, and evaluate success  Manage a team of junior analysts. Provide leadership, best practices and guidelines for teams work. 

• Collaborate with cross functional teams (Marketing, Data Engineers, Data Scientists and Data Analysts) to plan, facilitate and develop Marketing Analytics projects 

• Supporting our marketing experts to run A/B test campaigns by designing a clean experiment framework, gathering data and analyzing results in order to optimize and scale marketing operations

• Identify, analyze and monitor opportunities and issues that affect our marketing efficiency and top line growth

• Build a strong network with your peers outside the company to ensure BlaBlaCar puts in place best-in-class marketing analytics

• Design dashboards and make your stakeholders autonomous on data and analytics

What you will need to be successful 

• 5+ years of total work experience, including at least 3+ years of experience in data analysis and reporting in a digital marketing environment, and 2+ years of team management and/or stakeholder management experience.

• You have a good understanding of key marketing concepts (campaign measurement, audience targeting, attribution model, customer lifetime value etc.) and demonstrate knowledge of industry trends.

• Tracking system knowledge (GTM, Google analytics)

• Strong analytical mindset & data manipulation skills (SQL knowledge & Python is a plus)

• Proficiency in web analytics and data visualization tools

• Autonomous, self-starter, detail-oriented

• Enjoy working as a team-player and learning from others

• Fluent in English (French is not mandatory)

A few practical details about the role 

• Start: As soon as you are ready!
• Location: Paris HQ
• Contract: Permanent contract
• Salary: Competitive package based on experience

What we offer all of our employees

• A start-up spirit that fosters agility, teamwork and impact.

• Challenging career opportunities in a high-growth and fast-paced environment

• The choice between the latest Mac or PC equipment

• An inspiring working environment including state-of-the-art office spaces

• Free carpooling to live our value “Think it. Build it. Use it.”

• Annual BlaBlaBreak which takes us all for an unforgettable weekend

• Weekly BlaBlaTalks when we learn from each other

• And many more benefits - check them out on BlaBlaCar.com/dreamjobs

What is next 

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English. 

Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to take a short analytical online test. This step is followed by a video interview, several face to face interviews and an analytical case presentation.

#LI-POST