CRM Manager

  • Full-time

Company Description

BlaBlaCar’s vision is to bring fairness, freedom and fraternity to the world of travel. 

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable and friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale and truly sustainable transport network. 

Born from a simple idea of people sharing their rides, BlaBlaCar’s ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, and since 2018  a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too! 

In 2018, 84 million travellers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience. 

BlaBlaCar offers a truly and unique international environment with a team counting 35 nationalities,  serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held and founder-led. Our team of 500 employees is entrepreneurial, passionate, and fundamentally mission-driven. 

Job Description

Why join us? 

BlaBlaCar's Marketing team is seeking a CRM Manager to join its CRM team. Members are at the heart of BlaBlaCar's marketing, and the CRM Manager will have a day-to-day impact on cultivating member satisfaction, activity and retention via engaging campaigns in countries all over the world. This is an excellent opportunity for hands-on exposure to marketing at one of France's fastest-growing startups.

What you will directly contribute to:

  • End-to-end operational execution of CRM campaigns and programs both with central CRM team and in coordination with local teams: from conception, to set-up, launch, follow up measurement and optimization.

  • Leading the content creation process coordinating with designers and copywriters

  • Implementing the campaigns leveraging a cross channel tool (email, push notifications, fullscreens, inbox)

  • Conceiving and implementing core CRM strategy alongside your manager.

  • Helping local marketing teams devise appropriate ad-hoc campaigns for local needs, including segmenting, performance estimation and coordination on templates and content.

  • Assisting CRM Analyst by sharing results and insights on CRM performance both centrally and with local teams.

Qualifications

What you will need to be successful

  • 1 - 3 years of work experience in marketing (internships included)

  • Master’s Degree from a top-tier business, marketing or engineering program

  • Driven, curious, and motivated to rapidly expand on your current knowledge of CRM

  • Highly detail-oriented and capable of managing multiple tasks simultaneously

  • Strong data and analytical skills

  • Clear follow-through on actions and constant communication with fellow team members on progress and learnings

  • A demonstrated passion for the online space, at work and also when you're off the clock

  • Absolutely fluent written and spoken in English

  • Previous CRM experience is a significant advantage

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!

  • Location: Paris HQ 

  • Contract: Permanent contract (CDI)

  • Compensation: Competitive package based on experience 

What we offer all of our employees

  • The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too. 

  • A strong “Fun & Serious” company culture  

  • An international environment with a team counting 35 nationalities,  serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw)

  • State-of-the-art office spaces, in a great location

  • A start-up spirit grounded in agility & teamwork 

  • Challenging career opportunities in a high-growth and fast-paced environment 

  • Bi-Weekly team-all BlaBlaTalks to learn from each other

  • Weekly Tech Demos, so that we’re all up to date with where our product stands

And some other great perks!

  • Free carpooling to live our value “Be The Member”. 

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)

  • The choice between the latest Mac or PC equipment (for Tech only) 

  • Opportunity to attend Tech conferences in France and Europe (for Tech only)

What is next 

If you are ready to join our exciting journey, please apply below without forgetting to upload your resume in English (PDF format) nor to answer our questions in English as well. Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to complete an online test. If you pass the test, a video interview, several on-site interviews and a business case will follow.