BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of more than 80 million drivers and passengers in 22 countries.

The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost.

With the launch of its long-distance bus service BlaBlaBus, BlaBlaCar aims to become the go-to platform for shared road mobility. Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.

Why join us?

BlaBlaCar is looking for an Associate Marketing Manager to join the German marketing team in Berlin. As an Associate Marketing Manager, you will play a key role in increasing the awareness and adoption of BlaBlaCar, with a focus on growing its new vertical BlaBlaBus.

You will contribute to prepare multi-channel marketing plans, find offline and/or online acquisition channels, negotiate with providers, set up campaigns and track their performance.You will be joining a skilled and motivated team, whose goal is to accelerate BlaBlaCar's growth in Germany. 

Thus, the position requires a sharp, analytical mind and an entrepreneurial spirit. You will report to the local Marketing Manager and you will be helped in campaign execution by a network of channel specialists in the central team in Paris.

What you will directly contribute to:

• Defining, setting up and running online and offline marketing campaigns
• Collecting, formatting and analysing marketing KPIs to measure performance
• Sharing best practices with other marketing teams, both local and central
• Setting up local promotion and vouchering campaigns
• Supporting in the preparation and execution of ATL campaigns
• Participating in the development of new projects locally
• Contributing to market research

What you will need to be successful:

• 1 to 3 years of previous work experience including relevant experience in marketing
• Experience in offline campaigns (on ground promotions, vouchering etc) is a big plus
• Familiar with online marketing metrics (CAC, CPC, etc.) and business models
• Native in German, fluent in English
• Strong data and analytical skills
• Strong problem-solving skills
• Proficiency in Excel
• Rigorous and organised
• Ability to work autonomously under tight deadlines
• Comfortable working in uncertainty 
• Ability to work in a multicultural environment
• International work or study experience is a significant advantage

A few practical details about the role :

• Start: As soon as you are ready
• Location: Berlin
• Contract: Full-time permanent contract
• Compensation: Competitive package based on experience

What we offer all of our employees: 

• A start-up spirit that fosters agility, teamwork and impact, combined with the security and structure of a market leader
• Challenging career opportunities in a high-growth and fast-paced environment
• An inspiring working environment including state-of-the-art office spaces
• Free BlaBlaCar and BlaBlaBus rides to live our value “Be The Member”
• Annual BlaBlaBreak which takes us all for an unforgettable weekend
• Bi-Weekly BlaBlaTalks when we learn from each other
• Weekly Tech Demos
• All the other usual benefits: yummy snacks, beverages, team lunches…