Employer Brand Specialist

  • Full-time

Company Description

BlaBlaCar’s vision is to bring fairness, freedom and fraternity to the world of travel. 

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable and friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale and truly sustainable transport network. 

Born from a simple idea of people sharing their rides, BlaBlaCar’s ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, and since 2018  a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too! 

In 2018, 84 million travellers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience. 

BlaBlaCar offers a truly and unique international environment with a team counting 35 nationalities,  serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held and founder-led. Our team of 500 employees is entrepreneurial, passionate, and fundamentally mission-driven. 

Job Description

Why join us?

One key strategic goal is to hire the best talents across the globe and make sure they have a fulfilling and learning experience during their time at BlaBlaCar. The People team at BlaBlaCar aims at ensuring a smooth candidate and employee experience throughout the whole lifecycle. This team is comprised of 10 passionate individuals working on talent organization, culture engagement and people operations. As an Employer Branding Specialist, you would be part of the Talent & Organization sub-team.

What you will directly contribute to

Your main mission will be to define our Employer Branding strategy worldwide, including a special focus on Engineering audience, and develop an extensive Employer Branding roadmap for our social media, website, events and talent brand marketing materials to be engaging, relevant and set-up to attract high quality talent.

Missions:

Your main mission is to build and roll-out a great communication strategy to increase BlaBlaCar’s ability to attract targeted profiles, resulting in a decreased time between hiring process kick-off and the final candidate application.

TALENT ACQUISITION STRATEGY AND ACTION PLANS

  • You will develop a clear understanding of :
  • Best channels (both online and physical) where these profiles can be reached out with the right balance between volume of profiles reached and conversion rate along the hiring funnel ; 
  • Key insights they are looking for to ensure we deliver them with the most impactful information and communication messages. You will pay attention to promote but not over promise on great things we do and how we do them at BlaBlaCar.
  • Who in the company, across different teams, can provide the insights to help you build the relevant content for the target audience, and what internal initiatives are worth showcasing in our communications to attract talents.

 

ONLINE PRESENCE - You will capture and promote all that's great about who we are and what we do

  • Turn job descriptions into job ads
  • Create editorial lines for each social media (tone of voice, visual coherency,...)
  • Define and own publishing planning
  • Social media creation and community management - LinkedIn, Glassdoor, WTTJ...
  • Manage recruitment campaigns with test on paid media 
  • Handle content creation (videos, pictures…) 
  • Train employees on how to talk about the company for employer branding events
  • Create a new career website 

 

FOCUS ON ENGINEERING TEAM 

Showcase that BlaBlaCar is an attractive Tech workplace

  • Organize and participate actively in Tech events on a monthly basis - hackathons, meetups, recruitment events, academic events…
  • Animate our Tech blog on Medium, BlaBlaTech Twitter, open source contributions and encourage/support other contributors across the company. 
  • Create a dedicated Tech platform
  • Contribute to other projects/initiatives 

 

CAMPUS MANAGEMENT 

Make the academic world know about BlaBlaCar and our opportunities

  • Build relationships with universities in France and abroad
  • Be responsible for all academic events and projects
  • Manage relationship with Jobteaser and other relevant partners

Qualifications

What you will need to be successful 

  • Previous experience in a Tech company
  • Knowledge and understanding of Tech ecosystem and trends, comfortable with engineering linguo
  • Great verbal and written communication skills
  • Fluent in French & English, other languages would be a plus
  • Entrepreneurial & creative personality 
  • Previous experience in Employer Branding would be a great plus
  • Be humble, structured, organized, motivated by innovation and a relentless doer 
  • Enjoy working as a team-player and learning from others

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!
  • Location: Paris HQ
  • Contract: Permanent contract (CDI)
  • Salary: Competitive package based on experience

What we offer all of our employees

  • The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too. 
  • A strong “Fun & Serious” company culture  
  • An international environment with a team counting 35 nationalities,  serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), São Paulo, Warsaw)
  • State-of-the-art office spaces, in a great location
  • A start-up spirit grounded in agility & teamwork 
  • Challenging career opportunities in a high-growth and fast-paced environment 
  • Bi-Weekly team-all BlaBlaTalks to learn from each other
  • Weekly Tech Demos, so that we’re all up to date with where our product stands

And some other great perks!

  • Free carpooling to live our value “Be The Member”. 
  • Annual BlaBlaBreak which takes us all for an unforgettable weekend
  • Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)

What is next

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to take a short analytical online test. This step is followed by an analytical test, several face to face interviews and a case study.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.