BlaBlaCar is the global leader in long-distance carpooling. We are an innovative and fast-growing company building a unique community of members to transform the way people travel!

For more information about us, please visit www.blablacar.com/dreamjobs

Why join us?

We’re seeking an experienced Product Marketing Lead to join our Marketing Team. You will be the first Product Marketing person at BlaBlaCar, with the opportunity to bring value from day 1 and participate in shaping the role and mission for the long run. You will be responsible for building the right strategy to bring to market our major product evolutions and new products successfully, across all our markets (10+). You will join at a very exciting moment for the company and for the role : BlaBlaCar is diversifying its offers and repositioning its brand, making Product Marketing a key success factor.

 What you will directly contribute to:

• Own and manage all aspects of product marketing for existing and new products - focusing on launch, product positioning, messaging, pricing, market and competitive analysis, and internal communications

• From concept to launch, create and execute impactful go-to-market plans that drive awareness and engagement

• Articulate the essence of products and the value they create. Develop a strong messaging hierarchy and effective content strategy plan.

• Lead market research efforts : know your market, customers, and competition and be the voice of the customer for all your stakeholders.

• Develop actionable, data-driven insights to inform product and marketing strategy

• Work cross-functionally with Product, User Experience, Marketing, Brand & Creative, Local operations, PR

What you will need to be successful:

• 7+ years of work experience, including at least 2 years experience in Product Marketing or Brand management in a Tech company

• Passion for solving consumer needs

• Strategic thinker : able to see the big picture and balance long-term vision with short and medium-term goals

• Strong leadership, collaboration and communication skills. Ability to manage projects accross multiple departments and stakeholders

• Master storyteller : able to craft a compelling narrative across different channels.

• Entrepreneurial drive: self-starter, problem solving attitude, perseverance

• Absolutely fluent written and spoken English

A few practical details about the role

• Start: As soon as you are ready!
• Location: Paris
• Contract: Long-term contract
• Compensation: competitive package based on experience

What we offer all of our employees:

• A start-up spirit that fosters agility, teamwork and impact
• Challenging career opportunities in a high-growth and fast-paced environment
• An inspiring working environment including state-of-the-art office spaces
• Free carpooling to live our value “Be The Member”
• Annual BlaBlaBreak which takes us all for an unforgettable weekend
• Possibility to do a BlaBlaSwap once a year and go work from another BlaBlaOffice abroad
• Bi-Weekly BlaBlaTalks when we learn from each other
• Weekly Tech Demos

What is next?

If you are ready to join our exciting journey, please apply below without forgetting to upload your resume in English (PDF format). Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. 

All your information will be kept confidential.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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