Marketing, Acquisition & Growth Manager

  • Full-time

Company Description

BlaBlaCar is the global leader in long-distance carpooling. We are an innovative and fast-growing company building a unique community of members to transform the way people travel!

For more information about us, please visit www.blablacar.com/dreamjobs

Job Description

Why you would want to join us 

Working directly with the Marketing Manager France Benelux and along side with the head of BlaBlaLines, your main objective is to optimize and help the growth of our member base with multiple innovative and impactful initiatives.

You are in charge of coordinating and optimizing all different marketing and acquisition channels. Expert of online channels (SEM, affiliation, remarketing etc.) and offline, you are taking initiatives, planning campaigns, setting optimal KPI and tracking the impact and performance of each action you take.

What you will directly contribute to

  • Manage the marketing budget and follow up closely the spending depending on the performances;
  • Define the right online / offline marketing mix & strategy to meet targets;
  • Define the right KPIs to follow the performances;
  • Launch and manage online campaigns (SEM, Facebook, Emails, Display, App Downloads, Partnerships)
  • Launch and manage offline campaigns and monitor the performances.

Qualifications

What you will need to be successful 

  • A minimum of 3-4 years of experience in online marketing, preferably working in a digital company/startup;
  • Degree from a top Business or Engineering school;
  • Expert in Acquisition with full proficiency in all acquisition channels; in marketing jargon: CPC, CPL, conversion funnel and other online metrics;
  • Proficient in Adwords & Facebook;
  • Best-in-class analytical skills with both a strong attention to detail and the ability to step back to see the bigger picture;
  • Strong troubleshooting skills with a passion for testing and optimizing;
  • Very good command of Excel;
  • French and English fluent.

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!
  • Location: Paris HQ
  • Contract: Permanent contract
  • Compensation: Competitive package based on experience. 

What we offer all of our employees

  • A start-up spirit that fosters agility, teamwork and impact
  • Challenging career opportunities in a high-growth and fast-paced environment
  • An inspiring working environment including state-of-the-art office spaces
  • Free carpooling to live our value “Think it. Build it. Use it.”
  • Annual BlaBlaBreak which takes us all for an unforgettable weekend
  • Weekly BlaBlaTalks when we learn from each other
  • Weekly Tech Demos
  • And many more benefits - check them out on BlaBlaCar.com/dreamjobs

What is next?

If you are ready to join our exciting journey, please apply below: 

1. Upload your CV (PDF format)

2. Answer to our questions in English

Please note, only candidates with a meaningful cover letter, citing SPECIFIC motivation to join our fantastic team; if not supplied, your application will not be considered.

You can expect us to review your application within the following 2 weeks.  If your application fits our requirements, we will invite you for a Skype interview, followed by onsite interview sessions and a business case.

All your information will be kept confidential.

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