Automotive Digital Sales Assistant
- Full-time
Company Description
The goal of Bismarck Motor Company is to be an industry leader in providing unmatched quality automotive products and services. We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence. Together, we will set and continually improve sales, service and operational standards. It is our mission to exceed our customers' and employees' expectations, and maintain their loyalty for a lifetime.
Job Description
Position Overview
Support customers through their online vehicle purchasing journey by providing expert guidance, responding to inquiries, and facilitating digital sales processes. This role bridges traditional automotive sales expertise with modern digital communication channels.
Primary Responsibilities
Customer Engagement & Communication
- Respond promptly to online inquiries from website, email, chat, and social media platforms
- Provide detailed vehicle information, pricing, and availability to prospective customers
- Build rapport and establish trust with customers through professional digital communication
- Follow up with leads to nurture relationships and move customers through the sales funnel
Sales Support & Processing
- Assist customers with online financing applications and credit submissions
- Coordinate virtual vehicle tours, demonstrations, and test drive appointments
- Process online reservations, deposits, and purchase agreements
- Prepare accurate quotes and payment options tailored to customer needs
Digital Tools & CRM Management
- Maintain detailed records of all customer interactions in the dealership's CRM system
- Update inventory listings and vehicle descriptions across digital platforms
- Utilize digital retailing tools to facilitate remote transactions
- Track and report on key performance metrics and conversion rates
Coordination & Collaboration
- Work closely with sales team, finance department, and service advisors
- Coordinate vehicle delivery and pickup arrangements
- Liaise with trade-in appraisal team for online valuations
- Ensure smooth handoff between digital inquiry and in-person experience
Preferred Skills
- Knowledge of automotive products, features, and financing options
- Experience with live chat, email marketing, or social media customer service
- Ability to multitask and manage multiple customer conversations simultaneously
- Self-motivated with ability to work independently in a fast-paced environment
- Professional phone etiquette and typing skills
Compensation & Benefits
- Competitive base salary plus commission structure
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee vehicle purchase program
- Ongoing training and professional development opportunities
Qualifications
Required Qualifications
- High school diploma or equivalent; associate's or bachelor's degree preferred
- 1-2 years of customer service or sales experience (automotive experience a plus)
- Strong written and verbal communication skills
- Proficiency with computers, CRM systems, and digital communication tools
- Valid driver's license with clean driving record
Additional Information
BMC Job Perks!
*Benefits package with Health, Dental, Vision, Allstate & Retirement Contributions
*Paid sick and vacation leave
*Free coffee, tea, soda, water--all the hydration you need!
*Ongoing education
*Logo apparel clothing discounts
*Parts, Service & Vehicle purchase discounts
*State-of-the Art Facilities and technology
*Employee car wash at unbelievable price
*Free pizza on Saturdays
*Unpredictable appearance of goodies and food
*Company BBQ's & parties that you won't want to miss!
Our Employee Brand Promises
*Unconditional Dedication to Excellence
*Respecting the Uniqueness of every individual
*Giving back to your community
*Encouraging you to make a difference
*Honesty & Integrity in all decisions
*Championing your lifelong learning
*Supporting you and your family