The purpose of this position is to drive patient identification and market development for Alzheimer’s Disease by creating territory, account, and customer strategies to achieve area sales, market share, and profit targets for their territory. The incumbent will effectively identify, develop, and maintain relationships with physicians and centers to properly educate on Alzheimer’s Disease and help remove barriers to facilitate healthcare provider decisions. Furthermore, they will effectively develop collaborative relationships and communicate information across many different internal/external stakeholders to drive alignment on decisions and help remove barriers to access. Those activities will be handled by utilizing strategic selling principles where appropriate in compliance with Regulations, Rules and Biogen Compliance Policies, for optimizing our product’s value for our patients and healthcare professionals (HCP). Where needed, the sales representative may be tasked to support marketing/commercial in the development of commercial programs and seeing to the operational execution in the field. Accountable for achieving and exceeding the sales goals

Achieving commercial goals - Works toward achievement of sales goals and sales responsibility in respective territory set by the organization whilst maintaining expenditure at set levels.

•    Able to effectively prioritize time and execute field tactics and programs for his territory in line with set plans and goals activities, and resources to optimize accounts with the most sales potential.

•    Builds and maintains important relationships with key decision makers involved in AD treatment and can educate and promote Biogen services (as relevant to the market).

•    Develops and execute effective activities such as local peer-to-peer, explanatory meetings and other education programs in the territory and across the territories to develop KMEs

•    Within his/her assigned territory, ensure implementation of awareness and educational activities in UAE in close collaboration with the Franchise Lead

Business planning - Develops and executes an annual territory business plan that includes prioritized account goals, quantitative and qualitative approach needed to ensure Biogen success in its ALZ sales objectives.

•    Drive market development for AD by building and executing against a territory strategy and account specific plans. Demonstrate consistent, superior business management skills and innovation while continuously appraising sales opportunities within accounts to maintain and grow their business.

•    Sets their own call plan on a daily/weekly basis to ensure adequate coverage for all key accounts

•    Provide information to management to help with identifying, segmenting, profiling, and defining national key accounts – e.g. Hospitals, memory clinics, purchase groups & guideline providers

•    Provides analysis of business and patient access opportunities and threats at relevant stages of the patient journey within the prioritized accounts, based on customer insights, health insurers purchasing guidelines and practices, and competitive actions.

•    Provide key customer/KME insights from the field to enable the development of strong integrated customer engagement plans

•    Builds and maintains relationship with HCPs by maximizing their time through pre-call planning, leveraging insights to tailor call plan, and conducts post call analysis to continually refine and enhance their approach.

Leveraging and coordinating resources – Takes lead role in mobilizing resources in support of customer needs; Uses resources in a smart and impactful way; Digs beneath surface and seeks resources that address the core of an issue; Aligns with other Customer Facing positions in overlapping territories; Collaborates with internal teams and cross-functional partners to advance programs and initiatives

•    Proactively builds effective working relationships with internal and external stakeholders; can drive agreement/decisions from multiple stakeholders, can adjust their approach based on different stakeholder needs, concerns, or audience member to drive alignment and meet their work goals. Executes programs for their territory.

•    Assists treatment centers and diagnosis centers to build referral networks by planning programs (i.e. peer-to-peer programs, developing speaker programs)

•    Support in building peer-to-peer network for ALZ treaters to connect with a KME for questions on ALZ treatment

Identifying the patient/doctor landscape and supporting successful patient outcomes: learning about Alzheimer’s disease treatment decisions. Closely tracks progress of new patients starting treatment (as appropriate in the geography and according to law requirements/restrictions)

•    Ensures availability of product (where applicable); Interacts appropriately with internal compliance experts to ensure efforts are aligned with relevant laws and regulations.

•    Fully oversees the patient flow and identifies necessary steps to maximize regional opportunity

•    Working across a large cross-functional team to maximize centers readiness (e.g. developing work processes & communication streams), to ensure patients have access and troubleshoot any challenges.

•    Build intimate knowledge of the accounts stakeholders’ priorities and decision making processes (patient identification/selection, choice of therapeutic options, budget allocation, business needs, drivers and barriers for utilization)

Maintaining best in class knowledge: Demonstrates industry-leading understanding of disease state, products (BIIB and competition), clinical practices, market dynamics, and healthcare systems; Proactively seeks external opportunities for learning, including conferences, seminars, and professional associations;

Participates actively in training to acquire and advance knowledge

•    Displays a high level of disease and product knowledge.

•    Fully understands and is conversant in communicating the relevant technical data.

•    Understand key strategic brand/ICP objectives and work in collaboration with the Franchise Lead in the development of local programs

•    Acts as an ambassador for Biogen commitment to science and innovation.

Conducting administrative follow-through: Keeps timely documentation (e.g., expense reports, compliance related, CRM system) and provides inputs required for planning and coordination.

•    Ensure Performance of Frequency of sales calls on designated customers in the territory; operates in the professional selling approach

•    Understands and adheres to all local and global compliance standards

•    Consistently meets the standards across a majority of the functional and leadership competency sales success profiles

• Bachelors Degree in Pharmacy/ Biotech/Medicine required.
• A minimum of 5 years in a similar function in the pharmaceutical industry, including experience in the Gulf specific commercial environment
• Preferred experience in Neurology/Psychiatry
• Arabic language knowledge and proficiency in English are a must
• Proven and sustained track record of reaching and exceeding sales goals
• High level of integrity and sense of business partnership.

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.