The Rare Disease Care Manager main responsibility is to drive patient identification and market development for the assigned products by creating territory, account and customer strategies to achieve area sales, market share and profit targets for their territory. Furthermore effectively maintain relationships with physicians and treatment clinics to properly deliver scientific contents and messages and help remove barriers to facilitate healthcare provider decisions. The Rare Disease Care Manager provides scientific information to HCPs in accordance with the country laws.

The Rare Disease Care Manager is accountable for the success of the assigned products in the reference accounts by working in partnership with marketing, logistics support, internal / field market access and medical colleagues to create value for patients and other relevant stakeholders within the accounts to ensure long-term growth in alignment with Biogen´s code of conduct and the strictest ethical, compliance and legal standards.

Focal elements for the success of the Rare Disease Care Manager remit will be:

• Identifys the patient/doctor landscape, learning about rare diseases and specific drivers of treatment decisions. Understand the regulatory and compliance requirements and ensuring the right guardrails in place.
• Develop and execute an effective business plan for maximizing territory sales ensuring that stakeholder needs are being met. Working cross functionally with field market access and field medical, ensure logistics are in place to administer Biogen treatments
• Build own individual account plans and lead cross functional creation of strategic account/regional plans on how to approach customers, achieve goals and maintain relationships in order to maximize Biogen treatments use.
• Work across a large cross-functional team to develop the reference centers of excellence (e.g. developing work processes &communication streams) to ensure patients have access to Biogen treatments and troubleshoot any challenges.
• Provide information to management to help with identifying, segmenting, profiling and defining national key accounts – e.g. Hospitals, purchase groups, guideline providers etc.
• Build intimate knowledge of the accounts stakeholders’ priorities and decision making processes (patient identification/selection, choice of therapeutic options, budget allocation, and care coordination, business needs, drivers and barriers for product utilization.
• Build up, strengthen and ensure a long-term customer relationship with the accounts’ key stakeholders responsible for the reference therapeutic area, ensuring a favorable environment for the product adoption via regular dialog with key stakeholders.
• Partner with and pull resources from the local  Biogen Team to support territory activities and to provide the accounts with expert support as needed

1. Achieving commercial goals:

Works toward achievement of sales goals and sales responsibility in respective territory set by the organization. Drive patient identification and market development for SMA by building and executing against a territory strategy and account specific plans.

Continuously appraise sales opportunities within markets and accounts to maintain and grow their business. Is able to effectively prioritize time, activities, and resources to optimize accounts with the most sales potential.

Builds and maintains important relationships with key decision makers involved in Rare Disease care delivery and decision making and can educate and promote Biogen services (as relevant to the market). 

Acts as an ambassador for Biogen commitment to science, innovation and rare disease.

2. Business planning:

Develops and executes an annual territory business plan that includes prioritized account goals, quantitative and qualitative approach to any negotiations needed to ensure Biogen success in its sales objectives.

Provides analysis of business and patient access threats and opportunities at relevant stages of the patient journey within the prioritized accounts, based on customer insights, health insurers´ purchasing guidelines and practices, and competitive actions. Provide input on how drivers and barriers to access can be optimally addressed in to actionable objectives.

Builds and maintains relationship with HCPs by maximizing their time through pre-call planning, leveraging insights to tailor call plan, and conducts post call analysis to continually refine and enhance their approach.

3. Leveraging and coordinating resources:

Builds effective working relationships with internal and external stakeholders; can drive agreement / decisions from multiple stakeholders; can read people´s emotions and flex communication style. Can adjust their approach based on different stakeholder needs, concerns, or audience member to drive alignment and meet their work goals.

Executes programs, in-services, and lunch n` learns for their territory.

Set their own travel schedule and call plan on a daily/weekly basis to ensure adequate coverage for all key accounts. 

Supports Regional Lead and in the analysis and classification of key accounts based on predefined criteria within the assigned territory and in the identification of potential key customer.

Job holder must respect internal rules and all rules based on the respective legal and ethical (AIFP codex) standards. Any safety related information concerning Biogen products (adverse event / suspicion on adverse event etc.) must report to the Affiliate Safety Designated Staff in accordance with current internal company rules. Any quality related information concerning Biogen products (product complaints / product defects / suspicion on product defects / falsified medicinal products etc.) must reports directly to the Manager, Quality & Governance in accordance with current internal company rules.       

• Bachelor/master’s degree in science (according to local legislation)
• English is a must
• 4+ years of sales experience in the hospital/academic medical center/biotech industry
• High degree of learning agility to develop strong competence in rare disease scientific contents relevant to the product and the disease . Ability to deal with ambiguity and handle risk and uncertainty
• Must have experience working in a sales team that was a part of a multifunctional team to address patient/caregiver needs, ideally in leading cross functional field team
• Preferred experience in rare diseases
• Must be comfortable spending 60% of their time traveling
• Must have strong command of the English language in addition to fluency in local market language
• Collaborating proactively with both cross-functional partners and other colleagues in the assigned territory
• Leads cross functionally the colleagues in his territory
• Must proactively address emerging problems by working remotely to collaborate with internal partners and colleagues
• Requires a command of highly scientific and technical subject matter
• Strong analytical ability
• Cross functional project management ability
• Organizational ability
• Professional presence
• Self-confidence and self-driven, positive attitude
• Excellent communication skills, competent partner at all levels
• Ability to deal with ambiguity
• Drive and desire for success, result-orientated
• Knowledge of relevant health care policy aspects, legal aspects and clinical studies

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts