About the role

Location Baar, Switzerland

The Associate Director, Customer Engagement & Social Media Lead partners with the iCOE and CE&O to deliver an aligned TA & Brand Social Media Strategy, providing guidance and support to campaign development and rollout throughout countries. You are a thought partner to Affiliates, providing hands-on experience on how to effectively engage and maintain a Social Media presence across multiple audiences (HCPs, Patients, PAGs, Payers, etc.), including disseminating best practices about channel operation and sharing customers’ trends to support engagement strategies. You  play a transformative role in helping iCOE and countries’ stakeholders understand and leverage.

Social Media opportunities to unlock new possibilities for our business and patients.

What you'll do

Social Media Strategy & Campaigns

· Engage as a thought partner and expert with TA/iCOE to align and deliver Social

Media strategies and campaigns based on business scenarios and customer insights,

orchestrating capabilities to deliver expected outcomes.

· Advise and deliver on Social Media display advertising utilizing paid, owned, and

earned approaches, influencing data-driven decision-making and continuous

learning.

· Define critical metrics and implement appropriate Social Listening tracking aligned

to Therapeutic Areas’ strategies, actively disseminating insights that support

identified goals and business challenges.

· Guide, train and mentor iCOE team members and affiliates ensuring they are

equipped with the right knowledge and skills needed to effectively design and

manage a Social Media presence.

· Collaborate with iCOE, Corporate Communication, CE&O and other relevant

stakeholders to ensure a cohesive and integrated approach across various channels.

· Create and maintain a Social Media Governance body, including critical

representations of the iCOE, Legal, Compliance and key countries, to spearhead

developing and implementing policies and procedures to ensure the health and

compliance of Biogen’s Social Media efforts.

· Maintain Social Media training support to external partners, helping countries to

monitor and report adverse events and product complaints.

· Work with the Global Customer Solutions & Analytics team and IT to define,

maintain, and evolve operations of Social Media management platforms (Meta, X,

LinekdIn, HootSuite…), optimizing for Biogen’s needs.

· Delivery of clear communication about defined strategies, campaigns, and

guidelines.

· Manage agencies and consultancy support.

Driving capabilities and continuous improvement

· Continuously evolve standards in line with Social Media trends and market’ dynamics

· Stay up to date with social media trends and best practices and communicate them effectively to stakeholders while driving the application of compliance, legal & data regulations.

· Foster experience exchange and learning loops through internal community engagement, creating opportunities to nurture and support new ideas and showcase best practices and market trends.

Innovative mindset

· Champion mindset shifts required to adopt innovative Social Media models to

unlock new possibilities for our business and our patients.

· Be a change agent who effectively communicates strategy, vision, and capabilities

implementation and gains buy-in from organizational stakeholders, including senior

leadership.

· Proactively seek new solutions and methodologies, deliver regular market analysis,

and provide complete recommendations with practical application of emerging

trends and opportunities to enhance customer engagement.

Who you are

Dynamic individual who can balance strategic vision with a hands-on approach, effectively turning ideas into action. Innovative thinking, you thrive on challenge and will be a highly collaborative, perceptive, and analytical problem solver, and exhibit strategic and innovative agility. Credible, dynamic, and creative professional with high energy and customer-centric mindset. Excellent communication skills and strong personal presence

· Education: BA/BS degree in marketing or equivalent required

· Minimum 10 years’ Digital and Social Media Experience, preferably in the healthcare and consumer goods industry

· Desired experience in working in Affiliate and Regional roles.

· Proven track record of planning and delivering Social Media engagement strategies at launch and across the product life cycle

· Demonstrated experience in stakeholder management, influencing and leading large international programs.

· Experience planning, negotiating, and allocating resources, including people and outside spending across a portfolio of Brands.

· Specific technical experiences should include knowledge in Social Media management platforms, Digital channels Governance and operation, Digital content strategy, Social Media Listening

· Individual contributor role that will work across functions and geographies to drive Global initiatives, as well as local affiliate capability building.

· This is a critical influencing role, and hands-on expertise is required to equip Biogen with better strategies and plans to engage key customer groups.

· Due to the nature of the role, international travel may be required to attend meetings and facilitate program execution.

· Fluent in English and additional beneficial

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts