About This Role

The Senior Manager, Marketing - Patient Engagement (Rare Disease) position offers an extraordinary opportunity in a therapeutic area with high unmet needs and will be responsible for developing and articulating marketing strategies that can be executed efficiently and drive engagement against multiple core patient segments. 

What You’ll Do  
•    Partner with the insights team to extract key customer and marketplace insights to document patient and caregiver journeys and uncover behaviors and content areas that inform action-driven strategies and plans 
•    Leading the development of strategies, messaging, and creative for patients and caregivers that deliver against overall business objectives 
•    Guiding the development and overseeing tactical implementation and ongoing optimization of the consumer brand plan (including but not limited to special patient programs and patient storytelling across various channels.
•    Prioritize and lead multiple projects, and effectively influence, collaborate, and communicate with internal and external partners 
•    Agency management, including creative and media agencies 
•    Ability to communicate with and foster strong relationships with business functions outside the team to successfully lead initiatives: Patient Advocacy, Corporate Affairs, Sales force, Medical, Legal, Regulatory, Finance  
• Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources 

Who You Are
You have a passion for science and building a meaningful patient experience. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications.  You have a passion and expertise in rare disease and an ability to find and support these patients and their families. 

•    Bachelor’s degree required; MBA preferred
•    5+ years pharma or biotech commercial experience; minimum 2 years marketing  
•    Experience managing external vendors and effective budget management 
•    Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers
•    Proven ability to manage multiple projects and priorities to meet deadlines
•    Demonstrated ability to lead multiple cross-functional teams and influence without authority
•    Ability to think innovatively in terms of engaging with customers and meeting their needs

Preferred Skills:
•    Consumer marketing experience 
•     Rare Disease experience 

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.