This role will be based out of Weston, MA. The preferred candidate will sit on site, but we will also consider a full time remote location.

 About This Role

Reporting to the Director of HCP Marketing, the Associate Director, HCP Marketing will drive key HCP marketing initiatives to launch and commercialize treatment of Major Depressive Disorder (MDD) and potentially, Post-partum Depression (PPD).  Biogen and Sage entered into an agreement to jointly develop and commercialize this therapy.

This position offers an extraordinary opportunity to be involved in a transformational launch potentially impacting the lives of ~17 million people in the U.S. living with Major Depressive Disorder. There is a tremendous unmet medical need in depression, and we are optimistic about the potential for this drug to help transform the treatment of depression and address the stigma often associated with chronic use of antidepressants.

What You’ll Do

• Ensure launch readiness for this therapy in the United States. Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
• Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies.

·       Lead HCP marketing initiatives in close collaboration with Sage and other key functional partners. Specific initiatives may include:

o   Drive development of HCP messaging platform and core claims ensuring alignment with patient narrative.

o   Develop field materials with consistent pull through of aligned messages – includes iVA, leave behinds etc.

o   Develop all non-personal promotion including HCP website, media drivers, RTEs etc.

o   Identify ‘winning’ HCP branded campaign creative for pull through in all materials.

o   Brand planning and strategy development

o   Competitive intelligence

Who You Are

You are a strategic thinker who can execute flawlessly.  You are collaborative, proactive, and a curious person always looking to learn and improve the way we work.  

Required Skills

• Minimum of 6-10 years of marketing experience with 5+ years in the pharmaceutical or biotech industry.  Proven track record of career progression and success.
• Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture.  A self-starter who functions well both independently and within a team.
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
• Proven ability to manage multiple projects and priorities to meet deadlines.
• Demonstrated ability to lead multiple cross-functional teams and influence without authority.
• Ability to make astute decisions and adapt with agility as more information becomes available.
• Ability to think innovatively in terms of engaging with customers and meeting their needs.

Preferred Skills

• Experience within Neuro-Psych and/or specialty markets
• Experience working with an alliance partner
• Prior product launch experience
• Prior people management experience
• Bachelor’s degree required; MBA preferred.

This role will be based out of Weston, MA. The preferred candidate will sit on site, but we will also consider a full time remote location. 

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.