Position has potential to be remote unless candidate is local to Boston. If in Boston, position will be based in Weston. Remote only for those out of state.

About This Role

Reporting to the Director of HCP Marketing, the Senior Product Manager/Associate Director, HCP Marketing will drive key HCP marketing initiatives to drive growth for Biogen’s priority MS brand. 

What You’ll Do
•    Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
•    Cultivate strong relationships with field force, cross-functional partners, and HCP agencies.
•    Lead HCP marketing initiatives in close collaboration with other key functional partners.

Specific initiatives may include:

•    Oversee strategic HCP initiative aimed to drive brand growth
•    Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.
•    Develop field sales materials with consistent pull through of aligned messages – includes digital visual aid, leave behinds etc.
•    Partner closely with field sales team to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives. 
•    Develop all non-personal promotion including HCP website, media drivers, emails etc.
•    Lead brand planning and strategy development.
•    Coordinate competitive intelligence and appropriate response plan.

Who You Are

You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.

•    5 + years marketing experience; 5+ years in the pharmaceutical or biotech industry. 
•    Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. A self-starter who functions well both independently and within a team.
•    Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
•    Proven ability to manage multiple projects and priorities to meet deadlines.
•    Demonstrated ability to lead multiple cross-functional teams and influence without authority.
•    Ability to make astute decisions and adapt with agility as more information becomes available.
•    Ability to think innovatively in terms of engaging with customers and meeting their needs.
•    Role level commensurate with current grade level and experience

Preferred Skills
•    Experience within neurology and/or specialty markets.
•    Prior people management experience preferred.
•    Field Sales experience a plus.
•    Bachelor’s degree required; MBA preferred

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.