The Manager, Payer and Channel Marketing will design and support the development of key initiatives and tactics for payer channels which include:

• Private and government payers
• PBMs
• Specialty Pharmacy and Distributors
• Hospitals, Treatment Centers, and Providers

Essential functions of the job include:
•Leading implementation of key tactics that support broad access and reimbursement strategy for MS products
• Serving as a key subject matter expert and source of market-specific information, segmentation, strategic direction, and tactical concepts
• Aligning with brand teams to develop messaging to drive value to government and private payers and channel customers
• Determining appropriate marketing mix to drive product access and refine mix based on customer and market feedback
• Gathering data, design customer development programs, and lead the development of strategies and tactics in collaboration with brand product managers and field teams
• Acting as a liaison with cross functional partners to lead and guide tactic and program development
• Managing the regulatory and legal approval process for market access tactics and deliverables
• Developing the annual brand plan from a Market Access and Reimbursement perspective, while ensuring alignment with the US brand and global teams

* LI-SR6

• 3-5 years pharmaceutical or biotechnology experience, including payer marketing, marketing, sales, health economics, and account management-related activities
• Understanding of health care delivery and payment/insurance systems in the US
• Advanced business and financial acumen skills with the ability to apply them productively in lateral and superior relationships; detailed oriented, strong quantitative and analytical ability
• Proven ability to use customer and marketplace insights to identify, develop and implement initiatives that meet customer and company needs
• Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, pricing and reimbursement strategy, and life cycle management
• Excellent communication skills, presentation skills and the ability to work effectively with cross-functional teams
• Strong analytical, problem solving and strategic thinking skills
• Ability to work under pressure and multi-task
• Ability to navigate and be successful in a fast-paced, dynamic environment

Education: Bachelor's degree required; advanced education/degree preferred

The Manager, Payer and Channel Marketing will design and support the development of key initiatives and tactics for payer channels.