Reporting to the Senior Director, the Associate Director US MS Consumer/Patient Marketing will be a strong contributor to MS Marketing and the TYSABRI® brand team.  She/he will be responsible for establishing and executing upon the strategic direction of MS product lines with respect to the consumer/patient audience. 

Essential functions of the job include, but are not limited to:

·        Development and execution of Consumer and Patient strategy aligned to the TYSABRI® brand strategy, with consideration of appropriate connectivity to the HCP promotional strategy. 

·        Customer and market landscape insight derivation from qualitative, quantitative and advisory research

·        Development and execution of patient positioning, segmentation and key product claims and messaging platforms

·        Development of multichannel and social media strategy considerate of cohesive awareness, acquisition, and retention approaches

•       Cross-functional partnership and leadership with key leads from internal (promotional review, patient services, patient advocacy, public affairs, access) and external groups (agencies, vendors). 

•       Development of patient programming (e.g. live and virtual patient educational programs) and rollout of content/training of speakers

•       Development and execution of patient ambassador relationships and brand ambassador conferences

•       Management and coaching of SPM direct report(s)

The qualified candidate must demonstrate strategic brand management and analytical capabilities in a fast-paced environment where comfort with ambiguity is paramount.  She/he has demonstrated solid marketing experience with the proven ability to prioritize and manage multiple high-profile projects simultaneously.  She/he is a self-starter who functions well independently and within a team.  She/he can effectively influence, collaborate, and communicate with internal and external business partners.  She/he is a leader and able to successfully influence with and without authority.

The successful candidate must also be able to think innovatively and make decisions based on limited information to deliver an optimal customer experience. She/he is innovative, has an analytical approach to business problem solving and high-level project management skills.

Experience Required:

•       Bachelor’s degree required; MBA preferred. 

•       Seasoned commercial professional with 10+ years of experience (within those 5+ years of consumer/patient marketing)

•      People management experience preferred

•      Consulting or agency experience welcome

•       Experience in neurology and particularly in Multiple Sclerosis is a plus

•       Strong strategic thinking, analytical and problem-solving skills

•       Demonstrated marketing experience with tangible examples of taking strategy through to execution

•       Excellent communication skills (verbal and written)

•       Strong leadership skills and the proven ability to influence without authority (able to effectively lead cross-functional teams)

•       High-level project management skills

Reporting to the Senior Director, the Associate Director US MS Consumer/Patient Marketing will be a strong contributor to MS Marketing and the respective brand team.  She/he will be responsible for establishing and executing upon the strategic direction of the MS brand with respect to the consumer/patient audience. 

All your information will be kept confidential according to EEO guidelines.