Director of KME Engagement

  • Full-time
  • Region: US
  • Department: Commercial

Job Description

This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the franchise.  More specifically, this position will focus on development of influence mapping and engagement plans, design of disease education initiatives, including peer to peer strategy across channels, speaker bureau, key account engagement strategy and key customer experience solutions that crosscut HCP audiences.  The ideal candidate would have a deep understanding of HCP, KME and/or Key Account customer audiences, but also the ability to collaborate and lead projects that focus on supporting the intersection between HCP and patient.

The Director of KME/Professional Engagement will lead and set the direction for expert engagement strategy and planning within disease education, congress and KME relevant settings.  S/he will partner with leadership to prioritize marketing strategies to drive success through addressing educational needs, system/patient access challenges and complex therapy processes in an emerging market landscape.   

The ideal candidate will hit the ground running to lead this complex product growth opportunity and produce measurable results.  S/he will cross-functionally develop strategic plans and identify expert external partners to execute key solutions to improve customer experience and maximize profitable revenue growth for this product.  S/he also has:

  • Strong track record of success in deep commercial marketing expertise, in making key business choices and leading implementation across the matrix
  • A proven ability to prioritize and manage complex and innovative projects and establish vision and direction within a fast moving, challenging and energetic commercial environment.
  • Strong personal drive and be a highly collaborative, perceptive, problem solver and exhibit strategic insight and innovative agility. 
  • Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a clear and concise manner.
  • Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

Qualifications

  • Seasoned commercial professional, with 10+ years of commercial experience, within those, 5+ years of marketing or marketing adjacent experience.
  • Minimum of 4 years biotech/pharma marketing experience.  Experience working in an underdeveloped market a plus.  Oncology/Neurology experience a plus.
  • Customer-facing or Medical Affairs experience a plus.
  • Ability to analyze data and insight to drive key choices and define a crisp 3-year customer strategy.

Additional Information

The Director (MS) of Customer Engagements (Key Medical Expert (KME)/ Professional Engagement) will be a critical role and visible leader within the US Marketing Team, overseeing KME/key professional stakeholder strategies and engagement plans to activate, educate and build advocacy to improve speed to therapy and coordination to improve patient care. 

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