Vumerity is the pro drug of Tecfidera, a mega blockbuster oral product for relapsing multiple sclerosis and the leading product at Biogen, which launched in Nov 2019.  The Director/Brand Lead will be responsible for managing ongoing performance of Vumerity. The Brand Lead will own the P&L in the US and build the business strategies to achieve our corporate objectives, as well as develop and execute the marketing tactical plan. The Brand Lead will also work closely with the rest of the Fumarate marketing team, as the two brands are co-positioned in the market and will require thoughtful coordination across both brands.   The Brand Lead will also partner closely with the global Vumerity team to share best practices related to the US launch and to partner on US market needs eg lifecycle)

The role will need to liaise and influence without authority across a multitude of functions: finance, customer markets & insights, patient services, sales training, nurse educators, global pdc leads, legal, regulatory and medical.

Principal Accountabilities:

Ownership of the P&L; including management of opex budget.

Ongoing management of performance vs. AOP for Vumerity

Partner with Senior Director to develop optimal strategies to co-position Vumerity with Tecfidera to maximize business potential of overall Fumarate franchise in collaboration with Tecfidera team.

Manage the USLT expectations regarding financial goals with LRP and AOP targets and actuals.

Achieve corporate objectives with regards to revenue, market share etc.

Alignment with global regarding strategy development of launch plan.

Development of strategic plans and tactical plans

Management of direct reports to achieve plan

Seasoned commercial professional, with 10+ years of commercial experience.

Prior launch experience highly preferred.

Prior experience managing direct reports highly preferred.

Prior MS experience not required but preferred

Bachelor’s Required, MBA Preferred