US Alzheimer’s Senior Product Manager Disease State and Medical Education

  • Weston, MA
  • Full-time
  • Region: US

Job Description

Summary :

The US Alzheimer’s Senior Product Manager will be a critical member on the Alzheimer’s marketing team. This newly-created position is responsible for developing and leading key components of the Marketing Strategy and related Tactical plans for Biogen’s innovative disease modifying therapy for Alzheimer’s Disease

Job Description :

The US Alzheimer’s Senior Product Manager will be a critical member on the Alzheimer’s marketing team. This newly-created position is responsible for developing and leading key components of the Marketing Strategy and Tactical plans for Biogen’s innovative therapy for Alzheimer’s Disease. S/he will be required to work collaboratively and effectively within a matrixed organization, including marketing peers, home office and field-facing functions.

Essential functions of the job may include:

  • Utilize customer and marketplace insights to identify, develop, and execute business initiatives to drive disease state education and advance the brand
  • Develop and execute against promotional strategy and tactical plans targeting US-based Alzheimer’s-treating HCPs, Patients living with Alzheimer’s and other stakeholders involved with the treatment of Alzheimer’s
  • Lead the development and execution of key initiatives including personal activities as well as multi-channel marketing plans including digital, social media and non-personal tactics
  • Gain approval for marketing strategies and tactics through the required internal review processes
  • Ensure all marketing activities are compliant with regulatory and legal requirements
  • Effectively managing the operational budget
  • Effectively leading external agencies


Essential Skills:
• The qualified candidate must have the ability to prioritize and manage multiple tactics aligned with the brand strategy. S/he must effectively influence, collaborate, and communicate with internal and external business partners at all levels of the organization.
• The candidate should have high level of project management skills, with demonstrated experience managing multiple, high-profile and/or pressured projects. The candidate should have a proven ability to effectively influence, collaborate, and communicate with internal and external business partners.

Qualifications

Qualifications :

  • Seasoned commercial professional, with 6+ years of commercial experience
  • Minimum of 2 years of experience marketing or in a marketing-adjacent role ideally within the biopharma or healthcare space.
  • Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
  • Self-starter who functions well independently or within a team
  • Strong oral and written communication skills required
  • Strong project management skills
  • Excellent collaboration and the ability to work effectively with cross-functional teams
  • Strong analytical, problem solving and strategic thinking skills

 

Education :

Bachelor’s degree required; advanced educational achievement desirable

Additional Information

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