Co-op Marketing Manager
- Phoenix, AZ, USA
BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®.
BWH Hotel Group serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,700 hotels across every chain scale segment, in over 100 countries and territories worldwide.
Our Regional Marketing team is in need of a strong Marketing Manager to create and implement marketing plans, proposals and promotions for a defined region of hotels.
The Co-Op Manager will:
• Identify marketing opportunities by defining and analyzing the market and competitive environment for assigned area.
• Create marketing plans by developing marketing and communication strategies, action plans and goals. May research, identify or develop product enhancements
• Win market share by coordinating, developing and implementing advertising and promotional programs that meet profit objectives.
• Meet financial objectives by preparing annual budgets. Negotiates with outside vendors as appropriate.
• Manage reporting by reviewing, analyzing and presenting information. Develops measurement strategies.
• Contribute to team effort by developing relationships with field sales staff and/or members or strategic partners.
• Maintain quality service by recommending and following Company standards.
• Minimum 5 to 8 years related, professional level experience in marketing or the hospitality industry.
• Hotel property level experience in sales, marketing or GM/AGM positions a plus.
• Bachelor’s Degree in Business Administration, Marketing, Advertising, Communications or related field or an equivalent combination of education and experience.
• Proficiency in Microsoft Office Suite.
• Financial and budgeting acumen.
• Strong platform presentation skills – ability to present to a group of stakeholders
All your information will be kept confidential according to EEO guidelines