Co-op Marketing Manager

  • Phoenix, AZ, USA
  • Full-time

Company Description

BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®.

BWH Hotel Group serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,700 hotels across every chain scale segment, in over 100 countries and territories worldwide. 

Job Description

Our Regional Marketing team is in need of a strong Marketing Manager to create and implement marketing plans, proposals and promotions for a defined region of hotels.
The Co-Op Manager will:
•    Identify marketing opportunities by defining and analyzing the market and competitive environment for assigned area.
•    Create marketing plans by developing marketing and communication strategies, action plans and goals.  May research, identify or develop product enhancements
•    Win market share by coordinating, developing and implementing advertising and promotional programs that meet profit objectives.
•    Meet financial objectives by preparing annual budgets. Negotiates with outside vendors as appropriate.
•    Manage reporting by reviewing, analyzing and presenting information. Develops measurement strategies.
•    Contribute to team effort by developing relationships with field sales staff and/or members or strategic partners.
•    Maintain quality service by recommending and following Company standards.
 

Qualifications

Experience
•    Minimum 5 to 8 years related, professional level experience in marketing or the hospitality industry.
•    Hotel property level experience in sales, marketing or GM/AGM positions a plus. 
Education
•    Bachelor’s Degree in Business Administration, Marketing, Advertising, Communications or related field or an equivalent combination of education and experience.
Skills
•    Proficiency in Microsoft Office Suite.
•    Financial and budgeting acumen.
•    Strong platform presentation skills – ability to present to a group of stakeholders
 

Additional Information

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