Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

The Associate Manager, Advertising supports the planning, execution, optimization, and reporting of advertising campaigns for Random House Children's Books. Reporting to the Assistant Director, Advertising Strategy, this role partners closely with marketers, vendors, and the Penguin Random House Central Advertising Team to develop advertising recommendations, execute paid media campaigns, manage campaign operations, and analyze performance to drive awareness, audience growth, and book sales. The Associate Manager also supports advertising workflow improvements and helps ensure campaigns are executed efficiently and effectively. 

This role will work across two distinct channels. The Random House Kids channel targets parents, caregivers, and gatekeepers, and showcases books for children of all ages from babies through middle school readers. The Underlined channel targets teen and crossover adult readers and showcases young adult books across all genres such as romance, thriller, and fantasy.   

RHCB is home to bestselling authors like Ms. Rachel, Holly Jackson, Nic Stone, Christopher Paolini, Philip Pullman, Nicola Yoon, Karen M. McManus and classic children’s brands like Magic Tree House, Dr. Seuss, Little Golden Books, and Sesame Street, just to name a few. The ideal candidate will have exceptional organization and administrative skills, attention to detail, and an interest in social media, digital marketing, advertising, and children’s book publishing. 

Responsibilities:  

Advertising Strategy & Campaign Planning: 

• Partner with marketers to develop advertising recommendations that align with campaign objectives, budgets, retailer priorities, and target audiences. 

• Support advertising planning for key publishing campaigns, seasonal initiatives, and audience development efforts. 

• Prepare campaign recaps with key performance insights and recommendations for future seasonal  campaigns. 

• Contribute to improvements in advertising workflows, documentation, and team processes. 

• Support the advertising strategy for audience development and growth across our digital verticals including lead generation   

• Partner with marketers on paid influencer campaign strategy recommendations. Set up, execute, and track campaigns working with creator partners. 

Campaign Management: 

• Manage the day-to-day execution of advertising campaigns, including reviewing intake forms, maintaining project status, reviewing creative assets, and submitting materials to the Central Team. 

• Ensure vendor specifications, timelines, and best practices are accurate, current, and communicated to support successful campaign execution. 

• Track, reconcile, and follow up on missing or outstanding invoices to ensure timely and accurate billing. 

• Manage campaign updates, drop-ins, cancellations, and grid maintenance, ensuring all campaign information is current and accurately reflected. 

• Coordinate advertising recommendations and workflow requests with internal stakeholders to ensure campaigns move efficiently through the execution process. 

• Manage weekly campaign optimizations by partnering with marketers to identify timely updates, implement performance-driven recommendations, and ensure advertising budgets are spent efficiently throughout each campaign flight. 

Analytics & Reporting: 

• Analyze advertising campaign performance across vendors and platforms. 

• Develop campaign recaps that highlight results, insights, and opportunities for optimization. 

• Maintain reporting benchmarks and historical campaign performance to support future planning. 

• 3–4 years of relevant advertising, digital marketing, or campaign management experience 

• Strong project management and organizational skills 

• Analytical and reporting experience 

• Excellent communication and cross-functional collaboration 

• Excel/PowerPoint proficiency 

• Experience with digital advertising vendors or media platforms (preferred) 

• Interest in publishing and consumer marketing 

The Penguin Random House national headquarters is located in New York City. The position is open to remote candidates based in the United States who can work primarily on Eastern Time.

The salary for this position is $70,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.      

Applications for this role will be accepted through July 29 or until the role is filled. We encourage you to apply early, as we review applications on a rolling basis. Please include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

All your information will be kept confidential according to EEO guidelines.

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The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address. 

Further information on data protection and your rights can be found here.

We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

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