Tunecore France Senior Manager (H/F)
- Full-time
- Contract type: Regular
Company Description
Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while owning 100% of their music. Today, TuneCore is the leading music digital distribution service for independent artists worldwide and headquartered in Brooklyn, NY, TuneCore is owned by Paris-based, global digital music company Believe. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business.
We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation inspires and pushes us to work hard for our artists, while collaboration drives the way we work; as well as how we approach our company’s social responsibility.
Join TuneCore as we embark on the next phase of innovation in the music industry. Lead the team that will bridge artists’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.
Job Description
Reporting to the Head of Europe, you will manage the advancement of the TuneCore brand, business operations, and local community engagement in order to grow market share in France and French speaking countries; encompassing the following principal responsibilities :
Financial Oversight & Strategy :
○ Manage the country's Profit & Loss (P&L) responsibility.
○ Develop the local budget allocation strategy, detailing the split between paid acquisition (SEM, Paid Social) and local brand initiatives (Content creation, events, partnerships) to attract and retain artists in the target segments and genres.
○ Monitor, report, and analyze actual budget Key Performance Indicators (KPIs) against forecasts to guarantee objective attainment.
Drive Local Growth through Data and Strategic Initiatives :
Performance Monitoring & Analysis:
○ Lead local growth strategy, utilizing data analysis to inform action plans.
○ Conduct weekly monitoring of local performance across all acquisition channels and touchpoints, in collaboration with our performance agency.
○ Perform in-depth data analysis, market research, and user research to pinpoint new opportunities for expansion.
Project Leadership & Execution :
○ Lead specific, data-informed growth projects from conception and design through to operational execution, tracking, and eventual scale-up.
Industry Partnerships :
○ Develop and cultivate strategic partnerships with key music industry stakeholders whose audience aligns with our targets.
Prioritize retention by strengthening local network of artists and catalogs :
○ Establish connections with the top tier country’s clients and develop this network, including artists teams and prescriptors like managers, lawyers, producers.
○ Be a point of contact for those top tier category, re-direct their incoming requests to provide white glove support, gather feedback of their pain points to feed the internal teams and build a trusted relationship to make TuneCore the #1 local Distribution partner for their new projects and retention of their back-catalog.
Manage local communication :
○ Develop and execute an impactful, year-round communication strategy targeting French-speaking audiences. This requires the successful coordination of central, local, and external resources to maximize positive brand perception.
○ Act as a local spokesperson for any communication opportunity vetted by central communication.
○ Ensure that Global communications of TuneCore are translated into local language and adapted to the local level of service
○ Identify joint communication opportunities with Believe: Social content, Events, Partnerships, website messaging and redirections.
○ Supervise TuneCore Showcases events (Line-up, budget, key stakeholders invitation, media coverage).
Optimize TuneCore synergy with Believe :
Lead the internal monitoring & transfers of artists within Believe eco-system
○ Use the internal tools to drive the opportunities of transfers during the weekly cross-team sourcing meetings
○ Constantly identify and categorize the high-potential artists of the local community
○ Ensure seamless communication between LAS, AS and TuneCore team, keeping both teams abreast and aligned on high potential artists updates and TuneCore news, features and events.
Assist the Catalog acquisition team
○ Organize calls with the artists/producers identified by the catalog acquisition team criteria to make the introduction and educate on the value of this offer
○ Share data on potential ad-hoc large catalog acquisition opportunities within TuneCore
○ Seize portfolio opportunities
○ Partner with Believe LAS teams to identify the valuable clients within the terminated contracts of this department, build and market an offer to transfer the relevant contracts from Believe to TuneCore.
Ensure the local version of the website is tailored for the French audience :
○ Collaborate with Product, Marketing, and Business Development teams on website localization, including translations, pricing, payment methods, and market-specific product offerings, to meet local market needs and enhance conversion rates.
○ Develop concise reports and presentations summarizing findings and offering clear recommendations for the Head of Europe.
Qualifications
Professional Experience
- Minimum 6 years of experience in the music industry, with at least 2 years in a leadership or senior management role.
- Demonstrated experience owning a budget, financial forecasting, and delivering ROI on local initiatives.
- A track record of scaling digital businesses through a mix of performance marketing and organic brand building.
- An established, high-level network within the French music ecosystem (Top-tier managers, artists, lawyers, independent labels, and DSP).
Skills & Technical Proficiency
- Deeply knowledgeable about current market trends, cultural shifts, and a genuine passion for music !
- Ability to translate complex data sets into actionable growth strategies. Familiarity with BI tools and advanced performance analytics.
- Experience collaborating with Product teams to adapt global platforms for local market nuances.
- Excellent interpersonal and communication abilities, suitable for acting as a brand representative during press interviews, industry panels, and networking events.
International & Language
- Full professional fluency in French and English is mandatory. You must be able to negotiate in French and lead strategic meetings in English.
- Excellent written skills in both languages to oversee translations pushed on the website.
- Proven ability to work effectively with international teams, while maintaining local relevance.
Attributes
- Comfortable in an agile environment where you must pivot between high-level strategy and operational execution.
- A deep empathy for the independent artist journey and the evolving needs of the "self-released" market.
Additional Information
SET THE TONE
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe - our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A wellness program "Pauses" with many activities and animations in-house
Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
A healthy and eco-responsible company restaurant
Individual or family health insurance
CSE benefits
A rooftop
A gym with free classes
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)