Head of Video UK & Audience Development
- London, UK
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world. We accomplish our mission by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Our 1,270 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Believe Distribution Services, Nuclear Blast, Naïve, Groove Attack and AllPoints.
Want to collaborate in a dynamic, entrepreneurial company that puts people at the center of its strategy? believe is for you!
Our mission is to provide the best distribution services for independent labels and artists with passion, innovation, care and transparency.
As a Head of Video & Audience Development, you will be responsible for a team of Channel Managers and lead the team to deliver our services. Thanks to a perfect understanding of our products and clients’ needs, a solid marketing strategy, and in-depth thinking of the music market, you will be able to build the best audience development strategy for our artists & labels and lead your team of Channel Managers.
1/ Team Management
Provide daily support to Channel Managers team on their important issues and ensure internal video processes application
Onboarding and Training of new Channel Managers
Ensure the highest level of expertise of the team with the latest industry best practices and internal new tools
OKRs definition and monitoring, aligned with Regional Business Objectives and global VAD OKRs
Work with the Global Head of VAD – LAS in order to help localize global strategies for the teams
Ensure that all Channel Managers are available and participate in projects coming from the Global team
Provide updates and solutions on issues with processes, internal tools or platforms to the Global Head of VAD
2/ Audience Development
Identify and monitor key metrics to optimize account performance across different DSPs & SoMe
Develop and implement a content strategy across the Business Unit to ensure audience development and revenue growth
Elaboration of regional business reviews focusing on account KPIs & best practices implementation
Investigative mindset regarding market trends
Ensure that qualified clients renew their contracts
Regional market prospection with the goal to find artists & labels to pitch
Provide strategic feedback and advice to Heads of Sales and Distribution to determine and adjust business objectives
Produce the supporting materials and participate in target and client’s meetings
Work with HoS to ensure client portfolio renewal
Build and maintain the highest level of relationship with key video platforms & SoMe in the region
Bachelor's degree or equivalent practical experience (Business, Marketing, Communication or any other related)
Experience in team management and in the music industry
Excellent written and oral communication in English
Data-driven mindset and strong analytical skills
YouTube CMS & Social Media experience
Previous experience in DSPs is a bonus
Structured, priority-driven and with the ability to multi-task and juggle various projects at the same time
Passionate about music, social media and digital marketing
Excellent interpersonal, communication and presentation skills
Knowledge of (INSERT COUNTRY) music market
Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.