Head of TuneCore, Eastern Europe - Internal consultant

  • Koszykowa 61, 00-660 Warszawa, Poland
  • Employees can work remotely
  • Contract

Job Description

TuneCore is seeking an experienced Head of TuneCore, Eastern Europe to oversee our Eastern European operations including Poland, Romania, Czech Republic and Hungary and lead strategies to drive growth and market penetration in the region. S/He will represent TuneCore in Eastern Europe and will be responsible for managing brand localization, operations, strategy, reporting, competitive/market analysis, and budget management. The Head of TuneCore, Eastern Europe reports to the VP of International and is responsible for establishing and growing the TuneCore brand in the region.

S/He is willing to experiment, take risks and move quickly to acquire and retain clients. The Head of TuneCore, Eastern Europe must have strong written and verbal communication skills, an entrepreneurial spirit and a passion for technology. S/He has strong relationship-building skills with an ability to roll up his/her sleeves to get the job done.

The tasks and responsibilities of this position include, but are not limited to:

Strategy

  • Build and manage the local strategic growth plan and budget for Eastern Europe meet local market needs, drive growth and increase market penetration.
  • Balance between short-term lead generation programs and long-term brand awareness/equity/advocacy campaigns for the market.
  • Conduct and manage local competitive analysis to inform TuneCore’s product offering, marketing initiatives and localization strategy.
  • Research, analyze and identify local market trends and build quarterly market reports for Eastern Europe to be shared with the Central Team, identifying local market needs and opportunities to inform localization priorities.
  • Partner with the Believe Managing Director for Russia, East and Central Europe (Believe is TuneCore’s parent company) to identify, propose, implement and optimize TuneCore’s localization initiatives for Eastern Europe.
  • Put together KPI reports and campaign postmortems for weekly and monthly international performance reviews highlighting successes, learnings and opportunities. 

Localization

  • Identify, negotiate, test, launch and manage local marketing partnerships to accelerate client acquisition, build competitive advantage and grow brand awareness in Eastern Europe.
  • Lead identification, implementation and management of local Artist Service partnerships. Collaborate with cross functional teams on synergies and best practices across markets. Negotiate best terms, gain competitive advantage and ensure partnerships benefit TuneCore’s defined client segments.
  • Represent TuneCore at local industry events and conferences across Eastern Europe.
  • Spearhead the event strategy for Eastern Europe aligning the local market and business needs with the event plan and activation.
  • Establish relationships with the local music community including local music institutions, schools and companies.
  • Partner with the Believe Label Services team to bridge communication with TuneCore customers for upsell initiatives.
  • Lead localization of TuneCore’s education content and programs in Eastern Europe including webinars, podcasts, mentoring sessions, blogs and guides.
  • Partner with the Central Marketing Team to identify and vet translators and local writers for marketing materials and content. Help audit translations and locally written content to ensure translations meet quality standards.

Cross-functional Team Collaboration

  • Build and manage marketing plan and calendar for Eastern Europe providing Central Team visibility to initiatives and timelines to aid in workload management and campaign alignment.
  • Partner with the Central Paid Media Team to collaborate on localization of Paid Social, SEM and SEO marketing channels. Provide support and contribution to global acquisition initiatives.
  • Partner with the Central Marketing Team on localization of website, social Work with Central Team to identify and recruit local influencers to endorse the TuneCore brand and participate in TuneCore’s influencer marketing programs. Provide Central Team with recommendations on localization of influencer program to ensure it meets local market needs in Eastern Europe.
  • Collaborate with Central Communication Team to localize PR initiatives for Eastern Europe and proactively recommend initiatives and programs to drive brand awareness and build competitive advantage in the market.
  • Liaison with Central Artist Support Team on localization opportunities for Client Care.
  • Collaborate with the Business Development and Product Teams on product localization to meet market and competitive landscape needs.
  • Assist Product Team by participating in usability testing ahead of product launches.

 

Qualifications

  • 5+ years experience in a digital focused organization
  • Highly motivated with the ability to function independently and solve problems creatively and quickly.
  • Proactive, energetic attitude and desire to work in a results-oriented and deadline-driven environment
  • Excellent time management skills, with the ability to prioritize, multi-task and work under shifting deadlines.
  • Team player and comfortable working cross-functionally across varying levels.
  • Demonstrate thoroughness, follow-up, attention to detail and ability to meet deadlines.
  • Excellent interpersonal and communication skills
  • BS/BA degree
  • A strong knowledge of the digital music industry is highly preferred
  • Proficient with Microsoft Office (i.e. Word, Excel, PowerPoint, etc.).
  • Familiarity with paid search/SEO (Google, Yahoo, Bing, Yandex) and paid social media (Facebook, Twitter, Instagram, LinkedIn)
  • Strong PowerPoint and presentation skills
  • Fluent in English and Polish languages
  • Familiarity with Romanian, Czech and/or Hungarian a plus
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