• Chaoyang District, Beijing, China
  • Full-time

Company Description

Believe is the leading fully independent digital distributor and label services provider for artists & labels worldwide. They provide dedicated label & international campaign management, trade & digital marketing services, comprehensive video management & distribution, synchronisation, neighbouring rights and run in-house record label Believe Recordings.

The company prides itself on meeting the unique requirements of each label they work with. They achieve this by providing tailor made, personal services and strategies in marketing and distribution via their international network of industry experts.

As a result they have won contracts to work with high profile labels including Brownswood Recordings, Southern Fried, Hospital Records, Tru Thoughts, One Little Indian, Future Classic, World Circuit, Skint Records, Nettwerk Records, Soundway, Kartel Label Services, Xtra Mile Recordings, Saregama, Prime Direct and Southern Record Distribution.

Believe has an extensive network of offices to efficiently coordinate international promotion located in The UK, France, Germany, The USA, Canada, Brazil, Italy, Spain, Sweden, Denmark, Russia, Mexico, Malaysia, Indonesia, Singapore, Thailand, Philippines, Chile, Turkey and India with further worldwide expansion planned.

Job Description

Job Description

Believe is looking for a Trade Marketing Manager to join our Greater China Team. The position will be responsible for working with our key digital retail partners across Greater China. The successful candidate will report to Head of Trade Marketing, Greater China.

The role will develop and grow the relationships with key retailers in Greater China region, as well as coordinate with our APAC and international offices on marketing initiatives for our new release schedule and catalogue promotion. The candidate is expected to be efficient in planning priority releases with Digital Music Services, optimising promotional information that is available and ensuring our new releases receive strong coverage and further catalogue visibility.

The role would suit a self-motivated and entrepreneurial individual with an excellent knowledge of the current music market landscape and trends and a keen and creative interest in digital technologies and digital marketing opportunities.



  • A love of music
  • The ability to multi task, prioritise and manage multiple projects simultaneously.
  • Knowledge of all digital music services in Greater China
  • Excellent verbal and written communication skills.
  • A passionate self-starter able to work without direct supervision.
  • A desire to meet short and long-term targets.
  • Native Chinese Speaker. Fluent in written and verbal English.