Beckers is the number one supplier of coil coatings and a leading supplier of industrial paints worldwide. The company is a true pioneer in providing unique, high-performance coating solutions that improve customer competitiveness while protecting people and planet. With expertise based on its 150-year history, Beckers today is a global company with 1,800 employees in 23 locations in 17 countries, providing products and custom-made solutions to customers in 60 countries around the world. Beckers is owned by Lindéngruppen, a Swedish family business with a focus on the long-term development of industrial companies. Beckers’ corporate headquarters are in Berlin, Germany.

Key Responsibilities

Sales Strategy and Implementation

• Work closely with the Sales Department to develop and implement effective sales strategies, leveraging technical expertise to support the sales process.
• Identify and pursue new business opportunities, fostering relationships with potential clients and expanding market reach.
• Provide technical consultations to customers during key phases of the sales cycle, addressing their specific needs and requirements.

Technical Training and Support

• Conduct comprehensive training sessions for clients, both on-site and at the training center, covering the usage, application, and benefits of company products.
• Demonstrate product features to customers, sharing in-depth knowledge of Beckers' processes and offering technical problem-solving support.
• Perform technical scans and audits at customer locations, proactively identifying and resolving technical issues to ensure product efficacy.

Innovation and Product Development

• Collaborate with the technical department to address complex technical issues and claims, educating customers on effective solutions.
• Support product development by offering insights on prototype selection and assisting with test market execution.
• Stay updated with industry trends and emerging technologies to integrate innovative solutions and maintain a competitive edge.

Customer Relationship Management

• Build and maintain strong relationships with existing clients, ensuring high levels of satisfaction and loyalty.
• Gather feedback from clients and report insights to the technical and product development teams for continuous improvement.
• Participate in customer meetings and events to represent the company and reinforce product value propositions.

• Education: Bachelor’s or Master’s Degree in Chemistry, Chemical Engineering, or a related field.
• Experience: Minimum 3 years of experience in a sales role, with a preference for experience in the coil coating or paint industry.
• Technical Skills:
  • Strong knowledge of coating chemistry, polymers, resins, and additives.
  • Experience in technical training, customer support, and product demonstrations.
  • Ability to address complex technical issues and provide effective solutions.
• Soft Skills:
  • Excellent communication in English, Bahasa and Mandarin as well as good interpersonal skills.
  • Strong problem-solving and analytical abilities.
  • Ability to work collaboratively with cross-functional teams and manage multiple projects.

Key Competencies

• Proactive and results-oriented.
• Ability to work effectively in a fast-paced environment.
• Strong customer focus and relationship-building skills with "hunter" mindset.
• Commitment to continuous learning and innovation.

• Based in Shah Alam, with occasional travel to customer sites in Malaysia.
• Phone, Petrol, Toll, and Parking allowances provided.
• Annual performance bonuses based on individual achievements.
• Be part of a vibrant, innovative, and energetic team.