Director of Marketing

  • Full-time

Company Description

Bear Mattress is an e-commerce company that helps people sleep better, recover faster and improve athletic performance through its line of mattresses, pillows and accessories. Bear has quickly become the brand of choice for professional athletes, weekend warriors and casual fitness enthusiasts alike.


Job Description

The Director of Marketing is responsible for driving Bear Mattress' marketing strategy and execution.  He/She incorporates competitive analysis, customer insights and taking data driven approach to developing marketing strategies, budgets and programs that build brand awareness, drive new customer acquisition and increase profitability.

  • Develop a cohesive, multi-channel marketing strategy for the businesses based on customer insights, business trends and company priorities; lead segmentation, positioning, and targeting efforts
  • Execute a comprehensive affiliate marketing strategy
  • Own the marketing and content calendar
  • Create and execute activations with Brand Ambassadors, Influencers and other Partners to drive awareness, and conversions
  • Build and execute a comprehensive email marketing strategy
  • Develop and maintain key performance metric reports that track efficacy of variables and efforts
  • Working closely with performance marketing team to develop paid/free strategies across traditional, digital, social channels
  • Work closely with PR team to establish goals and ensure PR strategy aligns with broader marketing strategy

Qualifications

You are creative, data driven, entrepreneurial and have experience in building brands.

  • 5+ years of brand and digital marketing experience
  • Experience with direct-to-consumer / ecommerce marketing
  • Fluency with Google Analytics, social media marketing and other advertising technologies
  • Familiarity with all aspects of digital and email marketing
  • Bachelor's Degree required. MBA preferred

Additional Information

We offer a competitive salary and benefits package. This opportunity is ideal for experienced marketing managers who want to enter a company early and have the chance to build a powerful marketing team. Your work will shape Bear Mattress as a brand and have true and measurable impact. We look forward to receiving your application!