Digital Channel Manager (Fixed Term Contract)- Today FM

  • Contract

Company Description

About Us

Bauer Media Audio Ireland is Ireland’s premier media company and the home of some of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media.

The company maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest-growing radio networks in the world.

Our brands include Newstalk, Today FM, 98FM, Spin, Spin South West, Off The Ball, along with Ireland’s largest digital audio platform, audioXi.

Today FM is the number 1 commercial radio station in Ireland and one of the most exciting and respected media brands in the country, having a track record for highly innovative, unique and engaging marketing campaigns that have helped to grow both our reputation and our audience.

Home to well-known and much-loved personalities including Ian Dempsey, Dermot & Dave, Paula MacSweeney, Pamela Joyce, Fergal D’Arcy and Matt Cooper, Today FM entertains over 900,000 listeners every week.

From great music and entertainment, laugh-out-loud comedy, current affairs and everything in between, It All Happens Here at Today FM and that is why it is so important that we have the right team working behind the scenes.

Job Description

About the Role

Working closely with Bauer Media Audio Ireland’s central digital team and reporting to the Head of Marketing, the Digital Channel Manager will be responsible for leading and developing Today FM’s digital strategy to drive growth and engagement across all our digital products and content be that simulcast radio, our vast portfolio of webcast music stations and playlists and podcasts. The role will also support the commercial digital offering across Today FM’s channels. This role is 6 month fixed term contract. 

In this role, you will;

  • Product manage Today FM digital platforms to ensure that the Today FM 1st party listening experience is exciting, easy and frictionless; web, mobile applications, voice and connected devices.
  • Develop and successfully execute content and marketing strategies to drive incremental growth in IP reach and time spent across all Today FM digital platforms and products.
  • Work with Today FM’s content teams to plan and manage the curation of content across all digital platforms in line with the GoLoud Player content strategy.
  • Identify opportunities to expand Today FM’s portfolio of digital content and make recommendations to the Head of Content.
  • Performance monitor and report on Today FM by using the analytics and customer insights tools available to you to review and suggest and implement ways to improve product performance and monitoring.
  • Constantly review 3rd party platforms, where Today FM content is available, to ensure maximum discoverability of the brand’s content. 
  • Be a champion for SEO best practise within the brand working with all content publishers to ensure best practice is adhered to.
  • Execute and report on commercial digital campaigns, tracking against client objectives, KPI’s and budgets
  • Work with senior marketing executive and social media manager to develop and execute a paid digital strategy


If the following traits sound like you, you might be the right person for the job:

  • A strong understanding of the social media and digital landscape
  • Passionate about media, digital marketing and emerging trends within the sector
  • A relationship builder with excellent people skills and a positive and ‘can-do’ attitude
  • Excellent written and verbal communication skills
  • Excellent attention to detail – particularly when it comes to grammar and spelling
  • An exceptional planner with strong organisational skills
  • Business awareness and understanding, and commercial acumen
  • Technical awareness, including UX, interface design, SEO, and data
  • Market awareness and customer focus
  • Comfortable with stakeholder management, able to demonstrate positively influence others

Before applying, make sure you tick the following boxes:

  • The ideal candidate will have at least two years’ experience in a similar role.  Experience in a broadcaster or publisher is preferable
  • Proficiency and experience in using social media scheduling and multi-media production software is a requirement
  • Experience of CMS is preferable

Additional Information

Our Culture & Rewards

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best in class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast paced, and it can be intense - we work really hard – but we are all here because we truly love what we do.

We are committed to promoting, developing and facilitating a diverse, inclusive and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.

Our employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with. Our employees believe in a guide to work by ‘Be Sound, Inspiring, Responsible, Collaborative, Authentic and Proud’. We live by these values every day.