About Us

Bauer Media Audio Ireland is Ireland’s premier media company and the home of some of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media.

The company maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest growing radio networks in the world.

Our brands include Newstalk, Today FM, 98FM, Spin, Spin Southwest and Off The Ball, along with Ireland’s largest digital audio platform, audioXi.

Today FM is Ireland’s Number 1 Commercial Radio Station entertaining an audience of almost 900,000 people every day. Home to well-known and much-loved personalities including Ian Dempsey, Dermot & Dave, Mairead Ronan, Fergal D’Arcy and Matt Cooper, Today FM has established a reputation for entertaining, intelligent and energetic programming, supported with strong news, sport and current-affairs values.

We are seeking an enthusiastic and experienced social media manager who will work alongside Today FM’s brand, content and commercial teams. Reporting to the Head of Marketing, you will be the driving force behind Today FM’s social media channels, representing the brand personality and maintaining our position as one of the most engaged social media brands in the country.

This is a hugely exciting role for any social media enthusiast, allowing you the creative scope to build on an already highly engaged and loyal social audience.

Key responsibilities

• As an integral member of the Today FM marketing team, you will work closely with brand, video, design, on-air and commercial teams to develop a consistent and high standard of social content output
• Collaborate with on-air talent and broadcasting teams to create, improve and repurpose radio content rapidly to our online channels
• Guardian of Today FM social media channels, owning content and community management,
• Ownership of the content planning, scheduling and distribution strategy for Today FM social channels striking a perfect balance between original and user generated content
• Daily management of content calendar in tandem with on air and marketing team with the ability to react and adapt at short notice  
• Through content packaging and tone of voice, appealing to the Today FM audience at all times
• Develop industry-leading content delivery of audio products
• Manage the online community of 1m+ followers across Today FM’s social channels, monitoring and moderating audience comments and queries
• Lead the continuous improvement and optimisation of internal and external digital channels
• Onboard new channels and establish optimum ways of working, keeping up to date with emerging social trends
• Own the social KPIs for Today FM, analysing and reporting on a monthly basis
• Contribute to creative ideation and implement commercial campaigns across Today FM’s social channels

If this sounds like you, you might be the person we are looking for:

• You will have a good appreciation of the tone and personality of Today FM and the ability to capture that in all social media output. A solid knowledge of the Today FM brand and its products are essential
• You have a good knowledge of the Irish radio and entertainment industry
• You possess creative ideas on how a brand like Today FM can grow its digital appeal to its discerning audience.
• You are comfortable collaborating with colleagues working across the business on a knowledge sharing and workflow improvement basis
• You pride yourself on your organisational skills and the ability to forward plan, plus brilliant attention to detail and the ability to work within a busy and dynamic environment
• You have a strong work ethic and desire to do whatever it takes to get the job done
• You have a creative mind and quick wit!

Skills & Qualifications

• Technical knowledge and experience of social media channels including Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube
• 3-4 years plus experience in managing digital communications platforms
• Strong digital marketing and multimedia experience and demonstratable examples of creating and managing integrated media campaigns
• Ability to edit ‘on-the-go’ with various apps - for the purposes of posting to social channels
• Excellent communication and copywriting skills delivering engaging social post copy and longer form articles
• Experience using digital analytics suites e.g. Google Analytics, Crowdtangle and scheduling tools e.g. Echobox
• Knowledge of Facebook Business Manager & Twitter for Business required - TikTok for business experience welcomed
• Video editing, graphic design and animation skills are desirable
• Proficiency of the Adobe Suite including Photoshop and Premiere Pro important, with After Effects knowledge welcomed
• Experience of executing targeted paid-social campaigns
• Experience broadcasting LIVE from social-media platforms a plus
• Experience of CMS (content management systems) or similar
• Knowledge of media copyright desirable

Applications including a Cover Letter (no longer than one page) and CV must be submitted by 18th August, closing date.

Our Culture & Rewards

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best in class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast paced, and it can be intense - we work really hard – but we are all here because we truly love what we do.

We are committed to promoting, developing and facilitating a diverse, inclusive and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.

Our employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with. Our employees believe in a guide to work by ‘Be Sound, Be Fearless, Be United and Be Accountable’. We live by these values every day.