Our client Goody offers the easiest way to send gifts to the people you care about in your life. 

They believe that they have a product that everyone in the world will want and love to use. Given that, you can imagine that the Head of Growth position is quite important!

Responsibilities

• Help take them to millions of users / customers in 2021. Goody is inherently viral as it involves sending a gift to someone else and we know that once we get the flywheel going, it won’t stop. 
• Lead strategy, forecasting, and execution of new customer acquisition for both digital & offline marketing channels.
• Own, drive, and report on key metrics related to CAC, acquisition, channel/campaign LTV, and overall channel growth.
• Develop a strategic roadmap that utilizes a multi-channel strategy and leverages the company’s unique capabilities and value props.
• Partner with Product and Content to build out a best-in-class SEO strategy to generate and capture organic demand.
• Work closely with Data and Analytics partners to develop performance measurement reporting and media mix modeling to demonstrate the impact of high funnel activities.
• Set the standard for fast A/B testing, experimentation and, iteration to continuously improve 
• Develop and retain a highly talented Growth Marketing team with a passion to understand and delight their customers with great marketing experiences.

• Understanding e-commerce. They are a product that involves buying things on your phone. There is a science to creating great and viral experiences for this. 
• Understanding mobile consumer products. They are not just an ecommerce company. They are a messaging app / social product that helps you keep your relationships warm and live with the people who matter to you. It is important to them that you have a visceral feel for what mobile experience will delight a user. 
• Understanding mobile viral loops and how to track them. 
• Moving very fast. They're out here to grow at lightning speed and want to work with kindred spirits who also want to plant flags everywhere around the world. 

All your information will be kept confidential according to EEO guidelines.