Social Media and Reputation Management Analyst - Manila, PH

  • Manila, Metro Manila, Philippines
  • Full-time

Company Description

Balsam Brands is a multi-brand e-Commerce retailer with roots in holiday and home décor. Based in Silicon Valley, the company operates market-leading website such as We strive for excellence in everything we do and have been honored to receive the following awards as a result:

  • Forbes: America’s Best Small Companies (2016)
  • Inc. 5000: America’s Fastest Growing Private Companies (2012, 2013, 2014, 2015)
  • San Francisco Business Times: Fast 100 – Fastest Growing Bay Area Companies (2012, 2013, 2014, 2015)
  • Silicon Valley Business Journal: 75 Fastest Growing Private Companies (2012, 2013, 2014, 2015)

The company’s outward focus on building trusted consumer brands along with its internal focus on excellence and being a great place to work have propelled it to consistent, rapid growth.

Balsam International is our Regional Operating Headquarters in the Philippines functioning remotely with a team of hard-working, passionate professionals who contribute significantly to the company’s success. The team in the Philippines enjoy full employee benefits including mandatories (SSS, PAG-IBIG, PhilHealth), 13th month pay, healthcare coverage + 2 dependents, internet subsidy (after regularization), holiday breaks, meal subsidies, company trips and other perks on top of the work-from-home setup.

Job Description

Balsam International is looking for a Social Media and Reputation Management Analyst (SMRMA) who will be responsible for contributing towards the social media and reputation management efforts of Balsam Living. The SMRMA is a hard-working and trustworthy individual with a high level of accuracy, keen attention to detail, high standard of organization, great time management skills, and proactive communication. He/She will work closely with Customer Service, Social Media and other Marketing Teams to integrate social media and reputation management into all marketing/PR processes. He/She will directly report to the Reputation Management Supervisor.

What you’ll be doing:

  • Monitoring and Engagement
    • Creates, schedules and monitors social media posts for multiple brands on various platforms such as Facebook, Twitter, Pinterest, and Instagram
    • Responds to feedback and any questions that may be posted on our social media profiles and review sites using the brand voice.
    • Keeps up with social media and brand-appropriate topics, trends, news and blog articles to be shared internally or to our social media communities.
    • Includes but not limited to (replies, reactions, mentions, feedback from users) across various social networks and websites.
    • Looks for fresh news, updates and other materials to post (e.g. Sporting events and other opportunities to promote our brands).
    • Monitors alerts for keywords around products, brands and competitors.
    • Works with Social Media and Customer Service Teams to help resolve any customer issues when needed.
    • Monitors competitors publishing fake reviews.
  • Reputation Management
    • Monitors online reviews outside of brand, including the Better Business Bureau, Yelp, Google Seller Ratings and others. 
    • Creates and prepares development of search results analyses and impacts.
  • Campaigns
    • Creates, executes and monitors social media campaigns and paid social media initiatives
    • Strategize and launch campaigns related to strengthening brand reputation
    • Works with other organic and paid marketing teams in formulating campaigns and strategies
  • Analysis and Reporting
    • Collects and analyzes data from social media platforms and Google Analytics
    • Makes recommendations and comes up with marketing strategies based on data gathered
    • Improves and keeps a high brand reputation rating.
    • Improves and keeps a high brand reputation in search results.
    • Increases positive involvement and responses in social networks.
  • Others
    • Works on other marketing initiatives when needed

What you bring to the table:

  • A Bachelor’s Degree in any field preferably Marketing, Communications or related field.
  • Has at least two (2) years of work experience in the field of Public Relations (PR), Social Media or Digital Marketing, or Reputation Management. 
  • Highly knowledgeable with Social Media platforms (Facebook, Twitter, YouTube and others) and content strategy.
  • Understands SEO or willingness to learn.
  • Must have very high quality American English writing skills.
  • Ability to understand different brands (10+) learn best practices, etiquette, and “language” of different social media channels.
  • Strong computer literacy and ability to learn different software platforms and CRM systems – Conversocial, Volusion, etc. 
  • Has high initiative, creative thinker, good organizational skills, and keen attention to details.
  • Customer service oriented. 
  • Trustworthiness and respect for confidential information.
  • Experience in advertising/public relations agencies and/or marketing multiple brands is highly preferred. 
  • Comfortable in working through a task via electronic means (email, chat and task management applications).

Our must-haves:

  • Must live within Metro Manila, Cavite, Rizal, Bulacan or certain parts of Laguna only (Biñan, Cabuyao, Calamba, Los Baños, San Pedro and Santa Rosa).
  • Must be willing to join occasional in-person meetings.
  • Must have a dedicated, functional laptop that meets the following specifications:

        For Windows users:

  • OS: Windows 7 – 64 bit or better
  • Processor: Intel Core i3 or better
  • RAM/Memory: 4GB or higher
  • Hard Drive: 500GB or higher

        For Mac users:

  • Processor: 2GHz Intel Core i7
  • Memory: 8GB 1600 MHz DDR3
  • Start-up Disk Macintosh HD
  • Graphics Intel HD Graphics 4000 1536MB
  • Must have a back-up laptop or desktop for use, if primary laptop encounters issues. 
  • Must have a fast, reliable DSL, Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 5MBPS.
  • Must have a back-up internet connection of the same speed, if primary connection becomes spotty. 
  • Must have licensed MS Office (PowerPoint, Word, Excel) including Outlook.

Note: An online assessment will also be part of the recruitment process.

Status: Full Time.

Location: Our corporate offices are based in Northern California with a Regional Operating Headquarters (ROHQ) in the Philippines. The Social Media and Reputation Management Analyst is a remote working position in Manila. Team members in the Philippines are ideally located within easy driving distance to Metro Manila for team outings. They have a great working environment at home with at least 5MBPS internet connection speed. Company executives visit the Philippines regularly so team members attend in person meetings from time to time.

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