Marketing Manager

  • Irvine, CA, USA
  • Full-time

Company Description

BIOLASE, Inc. is a medical device company that develops, manufactures, markets, and sells laser systems in dentistry and medicine and also markets, sells, and distributes dental imaging equipment, including CAD/CAM scanners. BIOLASE’s products are focused on better enabling clinicians to repair and restore patient’s dental conditions while reducing the pain, fear, and anxiety generally associated with dentistry. BIOLASE is committed to elevating the standard of care in dentistry, while enabling clinicians to achieve better business returns.

Job Description

The BIOLASE Marketing Manager will be primarily responsible for the creation, maintenance and messaging for the BIOLASE customer base.  Success will be defined by the individual’s ability to be strategic, focused, analytical, insightful, and tactically skillful and results oriented and to be able to work effectively with others to deliver solutions that meet or exceed customers’ needs and expectations.

The Marketing Manager will manage all aspects of communication, building relationships and improving the company’s current relationships and growing business with this group.  Core activities will include product promotion, sales support, and coordination of communication among departments within the organization. This individual is expected to take a leadership role in supporting both internal and external customer communications, including digital/social/SEO channels.  In addition, the Marketing Manager will assist in launching marketing campaigns and communications to support the growth of various BIOLASE products.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Drive customer loyalty and demand for BIOLASE products and solutions, manage expenses and grow ROI with assigned customer groups and product lines

  • Create customer communication opportunities to improve customer experience/loyalty and drive demand within targeted segments.

  • Understand competitive framework, market share and penetration projections, pricing considerations, etc.

  • Develop and design process to assess customer satisfaction, attitudes and preference for BIOLASE products and services

  • Work with senior management to develop and maintain customer experience & relationship roadmaps

  • Effectively leverage digital/social channels to drive and enhance customer messaging

  • Create a process and infrastructure to continuously monitor and analyze effectiveness of communications and overall impact on business

  • Establish relationships with key customers to promote products in the field and to continuously improve product performance

  • Support customer events such as trade shows, product demonstrations, seminars, etc.

Qualifications

Minimum 5 years of experience in marketing/communications.  Demonstrable track record of successful marketing and communication campaigns.  Experience in customer relationship marketing/campaigns.  Experience managing social media platforms and using digital/social tools (e.g. Hubspot, Salesforce, Google AdWords).  Dental experience a plus.

Bachelor’s degree required, preferably in Marketing or Communications. Master’s degree a plus.

PERSONAL ATTRIBUTES

  • Customer-centric
  • Desire to excel and be a market leader
  • Self-initiated and willing to drive ideas; passionate and dynamic; action-oriented
  • Comfortable working in dynamic environment on variety of projects
  • Creative and resourceful
  • Open to constructive feedback

TECHNICAL SKILLS

  • Able to work in programs such Microsoft Word, Powerpoint and Excel. 
  • Comfortable working with numbers and tracking metrics.
  • Experience creating/managing content for social media platforms such as Facebook, Twitter, etc.
  • Experience with CRM programs such as Hubspot, Salesforce a plus.

Additional Information

BIOLASE offers the opportunity to be part of a company that continues to grow based upon its existing reputation for innovative, disruptive, and practice-enhancing products. If you would like to be considered for this opening, please apply online.

BIOLASE is an Equal Opportunity Employer (EOE M / W/ Vets / Disabled)