Global Shopper Insights & Category Strategy Manager

  • Shelton, CT 06484, USA
  • Full-time

Company Description

BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.

BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team.   Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future – together – while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.

Job Description

The Global Commercial Strategy Center of Expertise is adding a Global Shopper Insights & Category Strategy Manager to the team with the primary purpose of supporting the Shopper and Category Development group function, with accountability for the development and the implementation of transversal category development tools and approaches, across all categories, channels, & regions.  

Primary responsibilities include, but are not limited to:

  • Build transversal global selling stories on key identified topics to facilitate local customer meeting preparation including corporate presentation, horizon strategy plans, top-to-top approach, sustainable development topics
  • Build standardized global approaches and tools on category management levers to facilitate best in class local in-store implementation & increase the shopability of our products
  • Build training programs on category development and identify some key category management capability topics in partnership with the sales capability team with the objective to increase local team capabilities
  • Identify global retail & shopper insights through internal or external sources of information with the objective to build regular reports & summaries that can help building our product category strategies & our selling stories
  • Actively engage with the global category management community across the globe making sure that our tools are available to all using our various communication platforms and identify & share best-in class local practices that can bring key learnings for the organization


  • Bachelor's Degree is required
  • Minimum of 7 years of professional experience in consumer goods is a must, including a significant amount of Sales or Marketing experience, and a strong Category Management background (2-3 years minimum) is required
  • Category Management technical skills
  • Good knowledge of panel data, ability to analyze insights from various sources of information
  • Strong analytical & problem-solving skills
  • Responsibility, reliability and autonomy
  • Strong interpersonal, selling skills and capability to communicate
  • Good team player, ability to animate and influence transversal teams
  • Strong written & verbal communication skills
  • Exposure to international working environment and ability to work in a multi-cultural environment
  • Fluent business English is required; French would be a plus (since this is a global role)
  • May include monthly International travel (USA to France)


Additional Information

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers.  We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided on the basis of qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means. 

Privacy Policy