Global Shopper & Category Development Manager

  • Shelton, CT 06484, USA
  • Full-time

Company Description

BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.
BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team.   Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future – together – while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.

Job Description

The purpose of the position is to develop and provide a consistent category management approach & guidelines for the categories, across all channels & continents

  • via development of key shopper & category insights;

  • via development of compelling category vision;

  • via identification of future opportunities, growth drivers;

  • via definition of in-store tactics.

Proactively and collaboratively work across the Company to determine strategies that can effectively be used as a lever to grow revenue and improve profit for the organization.

The main responsibilities will be the following :

  • Define omni-channel guidelines (playbooks) across Category Management levers that will be adapted in local markets, in particular:

    • how to drive incremental sales & profit for BIC and the retail partner,

    • how to gain optimized distribution & visibility for BIC products in the retail environment.

    • how to execute the best way the category at store level…

  • Identify growth drivers for the category & BIC initiatives to support them.

  • Translate our marketing & commercial strategies into customer business plan to position BIC as preferred business partner.

  • Set up tools, processes and trainings for in-market optimization, including merchandising tactics & space planning activities using the relevant software, hosting of “S&CD Summits” every semester and upskilling of local teams (via dedicated trainings or one-to-one coaching when needed).

  • Provides analytical inputs on category and regional opportunities.

  • Align between functions involved in Shopper & Category Development (especially Marketing, Sales, RGM, Advanced Analytics, Finance) and coordinate programs and actions needed to implement recommendations.

  • Build-up of Shopper & Category Development expertise across organization, including driving to common understanding and “language” around S&CD.

  • Provide dedicated support to local teams on key identified category management projects.

  • Monitor most successful local instore actions to create future best practices to be scaled on a wider scope.

  • Animate the category management community with efficient communication and share best practices.


  • Undergraduate business degree or other discipline.
  • 8 + years of business experience in analytical role within FMCG managing multi-site operations.
  • At least 4 years of prior category development experience required. Previous role in sales / commercial highly preferred.
  • Ability to work collaboratively within a large multi-site operations organization.
  • Strong interpersonal, selling skills and capability to communicate effectively with different level of people inside/outside of organization.
  • Strong analytical and problem-solving skills.
  • Computer skills – highly proficient using tools such as Excel, BI, space management software, etc... Knowledge of IRI, Nielsen systems a plus.
  • Ability to travel 30% to 40% of the year.

Additional Information

Apply Today! There's never been a better time to join BIC. We're a dynamic company with a strong vision. You will find a wealth of possibilities in a challenging and rewarding work environment. As an organization, we have a passion for taking care of our people, and our benefits reflect this. Join BIC and let’s invent our future, together!

BIC Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity, protected Veteran status, age, or any other characteristic protected by law.

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